A San Francisco marketing agency responsible for Bud Light's partnership with Dylan Mulvaney was in a "serious panic mode" after a torrential public blowback, a source told the New York Post.
Captiv8, an 8-year-old ad firm based out of San Mateo, California, that introduced Anheuser-Busch InBev (AB InBev) to the 26-year-old transgender actor, has since become an exemplar of marketing gone wrong, the Post's source said.