Bud Light sales fell by more than 20% last month after the brand partnered with trans actress and influencer Dylan Mulvaney, The Drinks Business reports.
The report notes that total beer volumes for parent company Anheuser-Busch fell by 12.5% in April while rival companies Molson Coors and Constellation Brands saw their sales rise by 7.6% and 3.8%, respectively. Coors Light, a direct competitor to Bud Light, had its sales rise by almost 11% last month.