LAST MONDAY, a Democratic firm hosted focus groups with women in Virginia who voted in 2017 for Democratic Gov. Ralph Northam, in 2020 for Democratic President Joe Biden, and then this month for Republican Gov.-elect Glenn Youngkin. It was centered on suburban women: a group that pivoted significantly to the right in the governor’s election.

Consultant Danny Barefoot said that Anvil Strategies called roughly 30,000 people in Virginia. Most didn’t answer, but several hundred of them fit the criteria he was looking for: people who voted Democrat, Democrat, Republican in the last three elections. Those people were called back and offered a $100 gift card if they’d do a lunch-hour Zoom and talk about why they voted the way they did. Ninety-six women, a fifth of whom were not white, were broken into three different sessions. Barefoot sat in on one of them and got permission from the funders to share quotes and results.

Focus groups are put together differently than surveys, which weigh the responses to reflect the population at large. While 96 respondents isn’t enough for a robust polling sample, it’s a chance to dig deeper into the views of a slice of the electorate. Virginia is about two-thirds white, and this sample was 79 percent white ............