Easy To Buy, Hard To Sell takes an interesting departure from Bonamassa's revered repertoire, with the intent of honoring Danny Gatton, one of his most influential mentors, as well as covering instrumental versions of some of his favorites from Frank Sinatra, Danny Gatton, Tony Joe White, King Curtis and more. Bonamassa expresses his excitement on the project

To be honest I have always wanted to do a record like this. But, to be even more honest I'm not sure I was ready both professionally and musically, until now. The time finally felt right to finally pay tribute to a mentor, a friend and one of the greatest guitarists of all time: the late great Danny Gatton. My time hanging out and jamming with Danny as a child shaped my playing and musical pathway more than just about anyone.

Largely comprised of Joe's touring band, the Sleep Eazys includes Late Night with David Letterman's Anton Fig (percussion), Musician's Hall of Famer Michael Rhodes (bass), Rock & Roll Hall of Famer Reese Wynans (keyboards), Lee Thornburg (trumpet), Paulie Cerra (saxophone), along with Jade MacRae and Juanita Tippins on background vocals, and of course, Bonamassa on guitar. Accompanying the stellar and tight-knit cast are Jimmy Hall on harmonica and esteemed multi-instrumentalist John Jorgenson.