At what price does Twitter fame come? Corporate brands that offered virtue signaling to online mobs might discover that it’s more expensive than they thought. A new Morning Consult survey shows that every major brand that disaffiliated themselves from the NRA has suffered overall damage to their standing with consumers:
The chart’s left column shows the overall impact:
All of these companies did get a boost from Democrats, but it turns out that it’s not enough to offset the overall damage to their reputations for tossing the NRA under the bus. That’s even more remarkable considering that only 14% of the sample had NRA members in their households. There is a distinct partisan split on this question, with that number rising to 23% among Republican respondents and only 8% for Democrats. Still, the relatively low numbers of NRA membership fall far below the backlash shown overall to these corporate moves. On the other hand, 42% of all households in the survey own a firearm, including 28% of Democrats and 42% of independents; over half of all Republicans surveyed have a firearm in the house (55%). Twenty-one percent of all Democrats surveyed had more than three firearms in the house (38% of Republicans), showing that gun ownership is not partisan nor is enthusiasm for firearm ownership. A bigger differentiator is geography; only 15% of all urban respondents own more than three firearms, while 41% of all rural respondents do. What about the millennials that these companies tried to woo this week with their virtue-signaling? Well, 43% of respondents below 30 years of age report having firearms in their households, roughly the same percentage as the other age demos, and 24% report having more than three of them. Twenty-one percent report that their household includes at least one member of the NRA, a higher percentage than any other age demo. They are more likely to want corporations to take public stances on social issues, but only slightly so when combining “very important” to “somewhat important,” and they’re slightly less interested corporate takes on political issues. And when it comes to gun control, they turn out to be less interested than other age demos, too:
Gun control gets 56% support in some form in all three of the younger age demos, then ticks up to 58%, 61%, and 69% as age demos progress. Gun control advocates are aging out, not aging in, at least for now. So why did all of these companies jump the gun, pun intended, rather than wait to do their research? A brand expert claims that it has to do with getting ahead of the curve on consumer behavior:
Is there any evidence of that, other than the media pile-on that takes place? According to Morning Consult’s data, millennials are no more likely to base consumer decisions on corporate political agendas than other age demos. Brand managers at these companies certainly believe Chakravorti’s theory, but this tends to show that it cuts both ways if it cuts at all. Perhaps the blowback will be short-lived, but then again, that would probably have been true of whatever perceived benefit these companies got from cutting ties to the NRA, too. A final point to ponder: Do these large corporations really believe that any short-term boost in standing among anti-corporate progressives will last? Really? |
Poster Comment:
The article includes two graphics. Not sure if they will show up here at LF; you may have to visit HotAir to see them.
Make them pay for their cowardly virtue-signalling!
#1: Gatlin To: Tooconservative (#0)
You will no doubt remember advertisers stopped running their ads on Rush Limbaugh’s program after me made some remark. A great number of them saw decreases in their sales and tried to crawl back. Rush would not let them.
Gatlin posted on 2018-02-28 13:56:24 Reply Private Reply
#2: paraclete To: Gatlin (#1)
why should they dominate the lives of the other 300 million? Noisy minorities should not be given credence where lives are at stake
Statistics show the majority is in favour of gun control, as always the shape of that is difficult to discern
"Gun control gets 56% support in some form in all three of the younger age demos, then ticks up to 58%, 61%, and 69% as age demos progress."
paraclete posted on 2018-03-01 01:04:10 Reply Private Reply
#3: Gatlin To: paraclete, ALL (#2)
But the Bill of Rights will be given credence as lives were lost to establish those “rights” in The Battles of Lexington and Concord, The Siege of Fort Ticonderoga, The Battle of Chelsea Creek, The Battle of Bunker Hill....to name just a few.
It matters not what statistics show….it matters with the Bill of Rights and particularly the Second Amendment states.The abstraction of democracy in no way simply means “what the majority wants.” In our democracy and under our Constitution, it means that all individuals enjoy certain “unalienable rights” which will trump the will of the majority. Use of the majority opinion is simply a means of deciding public issues while never taking away the basic rights and freedoms of minority groups or individuals. And the majority can never take away, override or trample on the minority’s fundamental, individual and unalienable rights.
James Madison helped include the Bill of Rights in the Constitution to fully protect fundamental, individual and unalienable rights with the intent to preserve and protect them by removing them from government’s reach and the will of the majority.
These “unalienable rights” are ours to keep, by virtue of our Creator. So said Thomas Jefferson through the Declaration of Independence, and he was seconded by James Madison through the Bill of Rights. A “central component” of our “unalienable rights” is the right to keep and bear arms.The Second Amendment (Amendment II) to the United States Constitution protects the right of the people to keep and bear arms and as part of the first ten amendments contained in the Bill of Rights. The Supreme Court of the United States has ruled that the right belongs to individuals. State and local governments are limited to the same extent as the federal government from infringing this right, per the incorporation of the Bill of Rights.
The Second Amendment of the United States Constitution reads: "A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed."
The Second Amendment of the United States Constitution does NOT read: "A well regulated Militia, being necessary to the security of a free State, the majority of people to prohibit the right to keep and bear Arms. shall be permitted.”
I trust I have adequately address all the points in your post and that you now understand why the will of the majority will not override the rights of the minority when those rights are protected by the Bill of Rights.
Gatlin posted on 2018-03-01 03:48:15 Reply Private Reply
#4: paraclete To: Gatlin (#3)
So you want to tell the voters what they think doesn't matter, ask Hilliary how well that goes.
The circumstances have changed since a few good men penned those clauses. You act as though you wrote them yourself, written in stone. I think Trump has sensed a change in the wind. He has decided that vested interests need to take a back seat. This is an act of political courage but then he doesn't have to face the voters this year, so how much courage will the candidates have?
paraclete posted on 2018-03-01 06:18:57 Reply Private Reply
#5: A K A Stone To: paraclete (#4)
The second amendment is to protect us from becoming a loser nation like Australia.
You want us to be more like your Masters in China.
A K A Stone posted on 2018-03-01 06:51:48 Reply Private Reply
#6: Liberator To: Tooconservative (#0)
Liberator posted on 2018-03-01 08:21:30 Reply Private Reply
#7: Liberator To: paraclete (#2)
Stats where? In your European Caliphate?
Liberator posted on 2018-03-01 08:22:25 Reply Private Reply
#8: Gatlin To: paraclete (#4)
It matters not what statistics show….it matters with the Bill of Rights and particularly the Second Amendment states. I want to do no such thing….I want to tell the voters nothing. Your accusation is a mistaken fallacy based on unsound reasoning and has no basis in your argument since it is logically incorrect and undermines any point you are attempting to make. I have no need or reason to ask Hillary “how well that goes.” Hillary in her book “What Happened” covers the 16 things she blames for her election loss.There is no number 17 showing her loss was in any way attributed to “5 million members of the NRA” or any “statistics showing the majority is in favour of gun control” or even that “gun control gets 56% support in some form in all three of the younger age demos, then ticks up to 58%, 61%, and 69% as age demos progress."
The simple fact of the matter is that Hillary is a two-time loser in her bid to become president simply because, “Hillary is Hillary.”
Moving on, now that I have dealt with your irrational statement.
Oh, most definitely. But the words to Second Amendment (Amendment II) to the United States Constitution have never changed....they have, and will continue to be, always the same: You cannot change that. That is a rather stupid thing to say. I am acting only as though I respect and abide by those words. And, Aussie Boy, it might as well have been written in stone because it has stood the test of time and the U.S. constitution is the "oldest written constitution still in use today.” Completely off point. If you wish to address this….then start a new thread.Now, that I have straightened you out for the second time….I do believe we are finished here.
Good Day ...
Gatlin posted on 2018-03-01 09:07:40 Reply Private Reply
#9: paraclete To: A K A Stone (#5)
You can't become what you already are, the second amendment makes you a loser nation by holding you captive to the NRA
paraclete posted on 2018-03-01 17:10:20 Reply Private Reply
#10: A K A Stone To: paraclete (#9)
You're a little pussy aren't you!
A K A Stone posted on 2018-03-01 17:19:02 Reply Private Reply
#11: buckeroo To: paraclete, A K A Stone (#9)
The NRA is not the issue.
buckeroo posted on 2018-03-01 18:48:57 Reply Private Reply
#12: paraclete To: buckeroo (#11)
What is the issue is unclear
paraclete posted on 2018-03-01 19:21:20 Reply Private Reply
#13: Hondo68 To: paraclete, Peers Morgan (#12)
Don't bring a knife to a gunfight!
Knives only work occasionally in the Donnell's NYC taco bowl zone.
Hondo68 posted on 2018-03-01 19:45:30 Reply Private Reply