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“Sunday Night Football” suffered again in the ratings battle, despite the exciting game Sunday night between the Kansas City Chiefs and the Houston Texans. NBC and the National Football League scored a 10.6/18 in metered market households in the match that saw the Chiefs beat the Texans 42-34 at NRG Stadium in Texas, according to Deadline Monday. That’s a drop of 3 percent over last Sunday night’s match where the Seattle Seahawks beat the Indianapolis Colts 46-18. Those numbers make it the lowest rated game so far in a season, which has seen ratings drop as NFL players and coaches allow protests during the national anthem. Last week, “SNF” final numbers saw a 5.8/21 in the key demographic of ages 18-49 and 16.73 million viewers, which was down over the week prior. In comparison, a year ago at the same time the Sunday night game on October 9, 2016, netted a ratings of just four percent higher in metered market households and a 5.9/16 in the coveted demographic with 16.62 million viewers. That game that was up against a highly anticipated presidential town hall debate between Donald Trump and Hillary Clinton in a week that the infamous “Access Hollywood” clip of Billy Bush and Trump speaking candidly about women came out. |
'Sunday Night Football' Ratings Decline Continues Photo of Katie Jerkovich
| Source: | DailyCaller |
| Published: | Oct 9, 2017 |
| Author: | Katie Jerkovich |
| Post Date: | 2017-10-09 18:12:44 by Tooconservative |
| Views: | 2208 |
#1: Vicomte13 To: Tooconservative (#0)
Vicomte13 posted on 2017-10-09 21:58:38 Reply Private Reply
#2: Tooconservative To: Vicomte13 (#1)
No, it is saying that the game a year ago had 4% more viewers. It's a rather tortured way of saying that there was a 3.8% decline from the same week a year ago. But last year might have drawn some viewers off to see the prez debate right after Trump's bimbo eruption with Billy Bush.
It seems to be a pattern. NFL viewership did decline in 2016, slow and steady. They were already losing viewers. This year is even worse, adding more losses slowly.
There's potential for the NFL to lose 10%-15% of their total hardcore fanbase over the course of two years. The NFL would still be a 500 lb gorilla even if it was no longer the 800 lb gorilla in the room.
If the NFL lost 20% of its fans, it would still likely be the biggest ad market in TV and draw in large viewership of the most desired demographic. But they would no longer be all that much bigger than others in the market and the rising streaming services.
Tooconservative posted on 2017-10-09 22:28:17 Reply Private Reply
#3: nolu chan To: Vicomte13, Tooconservative (#1)
Week 5 - games with attendance under capacity
At full capacity:
100% Pack @ Cowboys
100% Chiefs @ Texans (Sunday night)
100% 49ers @ Colts
100% Cards @ Eagles
100% Jags @ Steelers
100% Vikings @ Bears (Monday night)
- - - - - - - - - -
Not at full capacity:
98% Pats @ Bucs (Thursday)
94% Chargers @ Giants
87% Ravens @ Raiders
85% Jets @ Browns
80% Bills @ Bengals
65,135 (cap 65,326) Titans @ Dolphins
64,288 (cap 64,500) Panthers @ Lions
60,745 (cap 93,607) Seahawks @ Rams
- - - - - - - - - -
Bye: Falcons, Broncos, Saints, Redskins
nolu chan posted on 2017-10-10 02:32:42 Reply Private Reply
#4: Tooconservative To: nolu chan (#3)
The NFL's real profits are in broadcast rights. Ticket sales and merchandise sales are just side dishes. To really punch the NFL, you have to drive down their profits from advertising by shrinking their audience share in the most desired viewer demographic. As we read before, if an NFL game does not bring in the promised audience share, then the networks have to refund advertisers money or, more commonly, grant them free ads on other shows on the network which hurts the network profitability.
Tooconservative posted on 2017-10-10 08:40:23 Reply Private Reply