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Science-Technology Title: Facebook’s Bid to Socialise the Web (FWIW facebooks members) Facebooks Bid to Socialise the Web (FWIW facebooks members) Apr 22, 2010 Facebooks bid to socialise the web Facebook has replaced its Facebook Connect platform with a new set of social plugins which will dramatically expand its presence across the web. Technology and Digital Media Correspondent Published: 10:34AM BST 22 Apr 2010 Facebook announced a whole host of new features at its annual F8 conference in San Francisco. Photo: AP Mark Zuckerberg, Facebooks founder, introduced the new tools, which are part of the companys Open Graph strategy at yesterdays annual F8 developer conference in San Francisco. The plugins are an attempt to extend Facebooks influence and presence on the web, allowing its service to be more deeply embedded into third party websites. The new service launched with 30 partners including several UK brands such as LoveFilm and Sky. A Facebook user has to be logged into their account (on the third partys website) in order to use the service. Facebook users will then be able to click a Like button on stories, photos, music or videos they want to share with friends, via the site. There are also new pop-up windows which will show friends what each other has been reading or watching on the third party site. It is meant to be a frictionless way of sharing content back on Facebook. The information that a user Likes on a site like LoveFilm, will then be kept by Facebook and can then be released back to the third partys website, for them to use and tailor a more personalised online experience for that individual and their friends. Facebook estimates that it will serve one billion Likes buttons by the end of its first day. VentureBeat, a technology blog, said the most important upside of these new plug-ins is that they will compel publishers across the web to organize their content for sharing and indexing by the social network. These new features could essentially put the web at Facebooks beck and call. The company released a Graph application programming interface that allows publishers to tag their content by type. For example, if a page is about a Restaurant or a band, a developer can label it so Facebook and other apps accessing the graph can easily call up a friends favourite bands or restaurants. Zuckerberg said the changes were intended to put Facebooks users and their friends at the centre of the web. Writing on the Facebook blog, he said: We are making it so all websites can work together to build a more comprehensive map of connections and create better, more social experiences for everyone. We have redesigned the Facebook Platform to offer a simple set of tools that sites around the web can use to personalize experiences and build out the graph of connections people are making. This next version of Facebook Platform puts people at the centre of the web. It lets you shape your experiences online and make them more social. For example, if you like a band on Pandora, that information can become part of the graph so that later if you visit a concert site, the site can tell you when the band you like is coming to your area. The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken. We think that the future of the web will be filled with personalized experiences. Bret Taylor, Facebooks director of platform, said the new tools makes it easy to make any page (on the internet) a Facebook page. The new strategy is being seen as a power play by the social network, which has over 400 million active users, to steal some ground back from Google and Twitter, its major rivals. The new plug-ins represent a significant commercial opportunity as they can drive large amounts of traffic to the third party partner sites, and in turn boost their advertising revenues. However, commercial terms between those partners and the social network are unknown and Zuckerberg said Facebook itself would not put adverts inside the new features.
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#1. To: Murron (#0)
I spend more time on FB than anywhere else on the web these days. Yesterday, the new features were turned 'off' via my account settings. Its very easy to control the information flow if you use the settings correctly.
aha...same here, it really can be enjoyable, at least to me. Although a few relatives I haven't spoken to in years, and apparently they have forgotten WHY I don't speak to them anymore...they found me..sigh, I do love the 'block' feature though, handy little thing...heheheee And if they do get to me through you, expect a visit from me pal, I'll be the lil lady packin...lol! &;-)
#9. To: Murron (#7)
Same here.
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