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Title: Bud Light Sales Down 20% After Trans Jam
Source: Newsmax
URL Source: https://www.newsmax.com/newsfront/b ... y-sales/2023/05/10/id/1119350/
Published: May 10, 2023
Author: Theodore Bunker
Post Date: 2023-05-10 19:34:49 by Charles_Byrd
Keywords: None
Views: 56

Bud Light sales fell by more than 20% last month after the brand partnered with trans actress and influencer Dylan Mulvaney, The Drinks Business reports.

The report notes that total beer volumes for parent company Anheuser-Busch fell by 12.5% in April while rival companies Molson Coors and Constellation Brands saw their sales rise by 7.6% and 3.8%, respectively. Coors Light, a direct competitor to Bud Light, had its sales rise by almost 11% last month.

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