[Home]  [Headlines]  [Latest Articles]  [Latest Comments]  [Post]  [Mail]  [Sign-in]  [Setup]  [Help]  [Register] 

Underreported Data Suggests Victory for GOP in PA Suburbs

Well these images show US ship, helicopter and plane activity days and hours before the first explosion.

Macron will think twice about insulting Italy from now on.

America’s military and our country won’t survive if wokeism continues to rule

What Trump Gets Right about Harvard

The wesT has no viable opTions ... shorT of nuclear war --- of defeaTing Russia in Ukraine

Who’s our real president? Joe Biden — or the staffers who keep walking back his comments?

Flint, Mich. Clerk Resigns After Elections Group Calls Out Lopsided Number Of Democrat Poll Watchers

China Recruited Top US Scientists To Gain Military Edge In Hypersonic, UAV & Submarine Tech – Reports

Pete Kaliner: Former EcoHealth VP says they developed COVID-19

Biden’s FBI is no beTTer Than ... The worsT miliTanT police enTiTies --- in hisTory

U.S Military Recruitment video. Woke Homos

The Latino vote in Nevada could lead to a Republican Senate majority

DeSantis Moves to Prohibit Communist China From Buying Farmland, Land Around Military Bases

Trump haTers who said ... “his supporTers" --- "musT be exTerminaTed”

'I'm NoT Bluffing' - Vladimir PuTin ... Warns The WesT --- He Is Willing To Use Nuclear Weapons

Democrats are blind to the dangers the illegal migrants they invite in face

Crazed NorTh DakoTa Man ... Runs Over - Kills Teen --- For “ExTremisT” Republican Views

WWIII - The DemocraTs’ ulTimate weT dream ... JusT imagine - marTial law wiTh DemocraTs ruling over us --- wiTh an iron-fisT

By transporting migrants, GOP governors are exposing Democrats’ hypocrisy

Release Biden’s secret voter plan

Nikki Haley: I won’t stand for liberal intimidation from Tish James or her office

Facebook spied on private messages of Americans who questioned 2020 election

Progressives, Journalists Worry: Are Polls Once Again Overestimating Democrats?

Crime Runs Rampant In Democrat Strongholds, With Shootings, Beheading Last Weekend

Biden Quietly Loosens Tech Export Rules to Chinese Communist Firms Just Days After Huawei Lobbyist’s Brother Joins White House.

Now it's a majority of voters who want Biden impeached!

Bank of America's Equity: Racial Discrimination, Elitism, Fraud, and Bad Business

NUKE ALERT - ‘DirecT ThreaT’ ... Russia could use TacTical nuclear weapons in Ukraine --- Taking us To brink of WW3 - warns miliTary chief

Special Master Order Reveals Biden’s Direct Involvement In Trump Raid And Six Other Bombshells

DemocraTs ... Dangerously Copy The TacTics --- Of Famous FascisTs

TIPP Poll Asks: Does America Have A Two-Tier Justice System?

FBI agent Timothy Thibault hid intel from whistleblower on Hunter and the ‘Big Guy’ Joe Biden

Biden’s open border is attracting a huge new category of illegal migrants

Inmates received $1.3 billion in covid-19 stimulus checks, including those serving life sentences

China’s Forced Organ Harvesting Demands U.S. Response

Studies Show ... ThaT Covid “Vaccines” --- Cause Massive Blood Damage

Zuckerberg’s Admission Of FBI Meddling In 2020 Election Is Even Bigger Than It Seems

Redacted Mar-A-Lago Affidavit Confirms Biden’s DOJ Fished For A Crime To Pin On Trump

Remember The People's Convoy (Feb 2022)

EveryThing abouT The raid ... The case being builT by The DeparTmenT of JusTice --- reeks of sloppiness - desperaTion.

Unsealed Mar-a-Lago search warrant affidavit reveals the government has no case against Trump

Wave of lawsuits coming against psychiatrists and doctors who rubber-stamped transgender mutilations and surgeries

CONFIRMED: FBI Colluded With Big Tech To Prevent Voters From Learning About Hunter Biden’s Laptop

With IRS Funding, Democrats Plan to Audit the Middle Class

Biden’s 87,000 IRS Agents Set to Become Woke Army of “Equity” Enforcers

My husband Capt. David Dorn was murdered in 2020 riots. His killer had help dividing America.

The ReTurn of PeTer STrzok ... How a Fired FBI Official Is Making The Case --- AgainsT Himself

Parents and the left are in an all-out war, and the kids are collateral damage

Mar-a-Lago ... The --- Abyss


Status: Not Logged In; Sign In

How To
See other How To Articles

Title: Flora vs Mumsnet: the culture war is out of control
Source: Spiked
URL Source: https://www.spiked-online.com/2019/ ... culture-war-is-out-of-control/
Published: Oct 14, 2019
Author: Joanna Williams
Post Date: 2019-12-30 22:15:49 by Deckard
Keywords: None
Views: 666
Comments: 1

Margarine is now on the frontline of the culture war.

Not just any old margarine, but the longtime family favourite, Flora. Until a few days ago, Flora advertised on Mumsnet. As it is 2019 we must not acknowledge that this particular butter substitute, along with a heap of other high-street brands, placed ads on Mumsnet as a convenient way of hitting its target market – women who buy stuff for their family. But in any case, that relationship is no more. Appealing to mums in charge of the food shop is clearly no longer a margarine advertiser’s chief concern.

if (typeof googletag !== 'undefined') { googletag.cmd.push(function() { googletag.display('Unit8'); }); }

For the uninitiated, Mumsnet is ostensibly an online forum for parents to share concerns about raising children and to offer each other support and advice. Over the years, it has morphed into something far more than this. It has become a virtual community where thousands of women meet, make friends and discuss the ups and downs of life. A quick browse through posts on the AIBU (‘Am I Being Unreasonable?’) forum offers an eye-wateringly frank and often hilarious insight into women’s lives. (Random post from yesterday, with 136 responses: ‘Do people really make their partners “wash their willy”?’)

One theme holding all the millions of Mumsnet posts together is the experience of being a woman – as a wife, mother, daughter, or all three. Unsurprisingly, what it means to be a woman is discussed most explicitly in relation to the transgender movement, and in particular the impact gender self-identification will have on women’s rights. Some contributors are concerned that the privacy and safety of women-only spaces, whether changing rooms, toilets, prisons or refuges, will be threatened if men can enter simply by declaring themselves to be women. Other Mumsnet posters have raised concerns about their own children being encouraged to question their gender identity at school.

if (typeof googletag !== 'undefined') { googletag.cmd.push(function() { googletag.display('Unit2'); }); }

Transgender activists hate that Mumsnet provides a forum for these concerns to be expressed out in the open, without either censorship or a clear editorial voice passing judgement on what is said. And rather than just not going on Mumsnet, or trying to challenge particular arguments made on there, Twitter warriors have instead petitioned companies to pull adverts from the site in order to rob it of revenue and ultimately have it shut down. This practice has been well-honed by the campaign group Stop Funding Hate, which ‘names and shames’ companies that advertise in the Daily Mail, the Sun or any other publication its members decide they don’t like.

Last week just one person, Helen Islan, tweeted, ‘I like Flora but there is no way I am going to buy it while it is partnering with Mumsnet which platforms nasty, trans-hostile posts on its website’. Another asked Upfield, the company that produces Flora, how its company values of being ‘intolerant of discrimination and harassment’ aligned with a promotion that marketed Flora as ‘Mumsnet rated’.

There’s a horrible, bullying narcissism in these activists’ insistence that, just because they don’t like what people are saying on Mumsnet, they will shut down the platform and stop the conversation entirely. Casually throwing around accusations of transphobia and bigotry is designed to intimidate companies into submission. Unfortunately, it works. Within less than two hours of Islan’s tweet, Upfield responded: ‘We’ve investigated. We are wholly committed to our values, which include treating everyone equally, so have made the decision to no longer work with Mumsnet. #DiversityMatters.’

Upfield’s decision makes no economic sense. Even if Flora is the margarine of choice for every single member of the trans community, the bottom line is that mums still buy more. But, as we have seen with Gillette and a host of other companies that have suddenly gone woke, making a profit no longer seems to be their reason for existing. Bizarrely, those who produce Flora now see the brand’s remit not as providing a cheap spread for the nation’s morning toast but preaching to us about how to live. The aim, it seems, is to appear morally pure rather than to be economically successful. Avoiding being labelled ‘transphobic’ overrides every other concern – from making a profit to defending the core customer base: women and mothers.

if (typeof googletag !== 'undefined') { googletag.cmd.push(function() { googletag.display('Unit3'); }); }

The co-founder of Mumsnet, Justine Roberts, deserves praise for defending the free speech of her site’s users. She told the Mail on Sunday that ‘we’re well used to putting purpose before profit. I do think in the end consumers will value companies which show a bit of backbone.’ Indeed. Now, Mumsnet-ers are boycotting Flora for pulling the ads and refusing to stand up for women who simply want to discuss genuine concerns. Back over on the ‘Am I Being Unreasonable?’ forum, discussion has moved on from washing willies to ask: ‘AIBU to think Upfield Global (Flora marg) can get stuffed for calling mumsnet a hate site?’ The vast majority of the more than 700 replies agree that this is not unreasonable.

Back in the late 1970s, Flora ran a series of ads featuring hapless men and the women who loved and shopped for them. The slogan was: ‘Flora, the margarine for men.’ Today, many women will no doubt draw the same conclusion. Flora is still the margarine for men. It’s the margarine for men who think they are women and are prepared to throw their weight around to stop actual women discussing issues of concern to them.

(1 image)

Post Comment   Private Reply   Ignore Thread  


TopPage UpFull ThreadPage DownBottom/Latest

#1. To: Deckard (#0)

Transgender activists hate that Mumsnet provides a forum for these concerns to be expressed out in the open, without either censorship or a clear editorial voice passing judgement on what is said.

Last week just one person, Helen Islan, tweeted, ‘I like Flora but there is no way I am going to buy it while it is partnering with Mumsnet which platforms nasty, trans-hostile posts on its website’.

"Some contributors are concerned that the privacy and safety of women-only spaces, whether changing rooms, toilets, prisons or refuges, will be threatened if men can enter simply by declaring themselves to be women."

"Other Mumsnet posters have raised concerns about their own children being encouraged to question their gender identity at school."

brave new world

or else

love
boris

If you ... don't use exclamation points --- you should't be typeing ! Commas - semicolons - question marks are for girlie boys !

BorisY  posted on  2019-12-31   18:47:32 ET  Reply   Trace   Private Reply  


TopPage UpFull ThreadPage DownBottom/Latest

[Home]  [Headlines]  [Latest Articles]  [Latest Comments]  [Post]  [Mail]  [Sign-in]  [Setup]  [Help]  [Register] 

Please report web page problems, questions and comments to webmaster@libertysflame.com