Sprite Argentina (owned by The Coca-Cola Company) recently released on its social media platforms an ad titled Orgullo (translated to Pride) which depicts several scenarios involving parents and their gender dysphoric children dressing up as the opposite sex. Set to the emotional song Youll Never Walk Alone, the ad depicts the premature sexualization of children as a wholesome family activity.
A mother applies make-up on her son, who looks about 13 years old.
Another mother helps her daughter bind her breasts.
The fact that we see this woman tightly strapping on this
Binding for extended periods of time can lead to rashes or yeast infections under the breasts, back or chest pain, shortness of breath, overheating, or fractured ribs. Unsafe binding may lead to permanent deformation of the breasts, scarring, and lung constriction and long-term binding may adversely affect the outcome of a future mastectomy. In one study, 97.2% of those surveyed had some sort of health problem caused by binding. Wikipedia, Binding
In another scene, there is more body-tightening going on.
A grandmother straps on a corset for her grand-son in drag.
In the 20th century, corsets were deemed dangerous and instruments of female torture.
The boy then makes a sexy move in the mirror while wearing a sexy outfit. Hes a minor.
In another scene, parents drop off their son and his boyfriend to a gay pride parade. Apparently, the boys are too young to go there by their own means.
This ad is not merely about pride or diversity, it is about pushing an agenda. It is about involving minors in it and shaming parents who do not actively get involved in it.
An Agenda is Being Pushed
The gender-blurring agenda has been identified on this site several years ago and it keeps getting stronger. We know that theres an agenda (which means an underlying often ideological plan or program) going on because:
It is over-represented in mass media
It is pushed by powerful actors
It targets minors (and their parents) intentionally.
Here are some recent examples:eval(ez_write_tag([[300,250],'vigilantcitizen_com-medrectangle-4','ezslot_4',154,'0','0']));
An ad by Gillette featured a trans man (born female) learning to shave.
If you believe that global corporations such as Coca-Cola create social ads because they care, you are dead wrong. They dont. They are pushing an agenda that was precisely calculated and thought-out by powerful think tanks to shape and mold a new generation. What they are actually looking for is confusion, anxiety, insecurity and a general feeling of disconnection towards everything that is real. And they are succeeding.
Most of us here see this as it truly is: an abomination and a serious sin whose destination is hell forevermore. As far as Coca-Cola is concerned, who makes Sprite, it's apparently for aspiring queers, it's no longer a fit drink for a society that believes in God and a hereafter.
This is the absolute worst case I've seen for LGBTQXYZ recruitment.
" Most of us here see this as it truly is: an abomination and a serious sin whose destination is hell forevermore. As far as Coca-Cola is concerned, who makes Sprite, it's apparently for aspiring queers, it's no longer a fit drink for a society that believes in God and a hereafter. "
Agree completely !!!!!!!
I will no longer purchase Coke products. I will now consider it queer soda.
It would appear that queers have taken control of that company. Adios queers.
They must be punished with declining sales, and declining stock price !
Maybe, just maybe the stockholders will fire all of the queers on the board of directors, and in management !!! If not, let them suffer negative consequences !!!
PepsiCo is a direct donor to Planned Parenthood, Accessed 12/15/17
At the Milan Design Week 2016, where Pepsi had a major and impressive presence, they announced to "take emojis offline in new and surprising ways", and the range of emojis included one for the Weeks gay pride parade, which was used on bottles as well. Additionally, a partnership with renowned Italian designer Fabio Novembre led to a float for Design Pride 2016. The press release bleated: "The unexpected result, celebrating the mood of the event and Pepsis new global campaign and visual vocabulary, conveys all the positivity of the American brand reinterpreted with irony and Italian style". So there you have it.
Introduction Pepsi and the other brands belonging to the same group were among the first major fmcg brands to use gay advertising and marketing.
The company has been broadly eyeing the U.S. gay market since 1997, when it was advised by a gay marketing agency to expand its policies for gay employees first (which is almost always the first step in the process of Marketing the Rainbow).
Corporate efforts to target the LGBT customers did not happen for a while, however. In Colorado Springs, an regional bottler supported Pride events since 1999 and an independent Pepsi bottler was supporting a Pride parade in California in 2001. There were other local initiatives: the Chicago chapter of EQUAL, the employee-resource group for LGBT, organized an event asking straight PepsiCo associates to become LGBT allies. In three days, 475 employees made the ally pledge, committing to support LGBT equality in the workforce and reinforcing the importance of being a visible supporter.
Corporate On corporate level, first - support was institutionalized. In 2002, the company amended its equal employment opportunity statement to include sexual orientation. In 2004 it added gender identity and expression, and domestic partner benefits. They also offer insurance coverage for transgender employees, including leave after surgery, and counseling, hormone therapy, medical visits and surgical procedures. PepsiCo requires that its employees attend sexual orientation and gender identity training. EQUAL's four chapters span all company brand holdings.
The website states: "People are PepsiCos greatest asset. We believe in building a workforce that reflects the diverse consumers and communities we serve. Diversity and engagement is core to our companys values and how we operate as a global corporate citizen."
Since 2004 they have received a perfect 100 score in the Corporate Equality Index. In 2017 they won the HRC Corporate Equality Award for "exceptional commitment to equality for the LGBTQ community".
The company also won a Workplace Excellence Award at the Out & Equal Summit.
Donating to the cause - and the scorn of conservatives In 2009, Pepsi made a donation of $500,000 to the Human Rights Campaign and the same amount to PFLAG, which made some people (read American Family Association, AFA) wonder "Has Pepsi Gone Gay?" - also because no donations were made to "organizations opposing to homosexuality". The AFA indignantly observed that PepsiCo was continuing "its support and sponsorship of the homosexual agenda despite growing protest and a continuing boycott of Pepsi products", and "revealed" that PepsiCo was a founding member in establishing a homosexual activist group in Chicago called Citywide Pride. One of the points on the agenda of Citywide Pride allegedly was "Recruitment and engagement" techniques training.
The AFA claimed that Pepsi said: "It really is a true celebration of the entire community when PepsiCo steps out to be part of a parade. In most of these cities, we are giving out a sampling of all our product lines, which are as diverse as Tropicana juice, all the way to Frito-Lay chips. We also hand out cups and banners and whistles. It's really a true corporate presence once we hit the parade route." Bells and whistles... Chicago mothers, watch your children! Pepsi stood by their pro-gay stance and was subsequently praised and elected one of the five most gay-friendly food and drink products by Westworld.
A boycott by the AFA is normally quite beneficial for a brand, see my article about boyotts.
Note: in 2014 AFA announced a boycott of Coco-Cola. Soon, they will only have water left to drink.
Ongoing support Pepsi was present at the 15th Annual Out & Equal Summit in 2013 with a PepsiCo Café, where they announced to sponsor HRC's Historically Black College and University LGBT Leadership and Career Summit in 2013, providing internship opportunities to Summit participants as well.