Well, it turns out men don't like to be insulted and classified as overly masculine, raging sexists and they're dumping the brand. Gillette's social justice moral preening just cost them $8 billion.
"P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share," Reuters reports.
?.@Gillette? bleeding as P&G takes $8 billion writedown
Maybe those moronic identity politics ad campaigns had something to do with this. https://t.co/mHLrhw8Nad— John Cardillo (@johncardillo) July 31, 2019
January: "Your stupid boycotts will never make a dent in a company like P&G."
#Gillette will never see a dime from me for the rest of my life. Same for P&G. Get woke, go broke. Looks good on them. pic.twitter.com/m4ZpKFvnqY— TheVoiceofReason (@ManLogic4ya) July 30, 2019
I don't buy Gillette anymore because as a straight white male I am a violent rapist or something. Haven't bought Gillette since the ad.
Plus why would I want a heated shave in the 'hot summer days'? i don't get your stupid tweet. pic.twitter.com/2wdF4zHe5R— BURNT Rubber (@KURT_bball) July 31, 2019
