United States News
See other United States News Articles
Title: Procter & Gamble Loses $5 Billion Dollars Following ‘Woke’ Gillette Ad Campaign
Source:
Summit News
URL Source: https://summit.news/2019/07/31/proc ... ing-woke-gillette-ad-campaign/
Published: Jul 31, 2019
Author: Paul Joseph Watson
Post Date: 2019-08-02 06:55:10 by Deckard
Keywords: None
Views: 854
Comments: 5
Procter & Gamble has reported a net loss of $5.24 billion, prompting speculation as to whether a boycott of the company’s Gillette shaving products after a divisive ‘woke’ ad campaign hit the company’s bottom line. The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts. The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks. The ad was so despised, it went on to become one of the most hated ads in Internet history. It has now been revealed that Procter & Gamble took an $8 billion writedown on its Gillette shaving business, contributing to “a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30.” P&G claims the writedown is “due primarily to foreign exchange fluctuations, increased competition and a contracting market for blades and razors as consumers in developed markets shave less frequently.” But how much of that “increased competition,” from the likes of Harry’s and Dollar Shave Club, was thanks to customers abandoning Gillette after their man-bashing commercial? Sales were already on the decline back in April, but the following month Gillette released yet another ‘woke’ commercial in which a dad taught his transgender son to shave for the first time. If P&G wants to halt the slide it may have to seriously reconsider alienating a huge chunk of its customer base with identity politics nonsense.
Post Comment Private Reply Ignore Thread
Top • Page Up • Full Thread • Page Down • Bottom/Latest
#1. To: Deckard (#0)
I posted another Gillette/P&G schadenfreude piece before I saw yours. But yours has Paul Joseph Watson. You win.
The marketing " geniuses " at P&G are about as sharp as the ones at Dicks. Actually they are Dumb Asses !!! Too many SJW invading corporate boards !!!!
Si vis pacem, para bellum Rebellion to tyrants is obedience to God. "If there are no dogs in Heaven, then when I die I want to go where they went." (Will Rogers) "No one ever rescues an old dog. They lay in a cage until they die. PLEASE save one. None of us wants to die cold and alone... --Dennis Olson " People that say money can't buy you happiness, have never paid an adoption fee
They think we have no place to go or that we'll get over our grudge against them in a few years. It's not a bad bet for them. Recall how so many gunowners swore off ever buying another S&W gun again after they tried to cut a gungrabber deal with the Xlinton regime. I still harbor ill will against them but I think I'm almost alone. You can see S&W has largely consolidated the market for decent quality revolvers and they are selling some cheap Scary Black Guns, undoubtedly some of those to the sons of guys who swore there'd never be another S&W in their house after S&W's attempted betrayal. You can assemble data that shows the Right won't stick with its boycotts. The same is true of the Left's boycotts. Except when you combine a Left boycott with a Left shitstorm on Facebook/Twitter/Google and get the major Lefty news media involved, the corporates just fold and comply. They never do that with what is considered a conservative product or a cause for the Right.
Actually they are Dumb Asses !!! Too many SJW invading corporate boards !!!! Check out the article I just posted about how the leftist feebs are resurrecting, and then killing again, Playboy.
I saw these Harrys razors at Walmart. They are German and very good quality. Better that Gillette imo.
#2. To: Tooconservative (#1)
#3. To: Stoner (#2)
#4. To: Stoner (#2)
The marketing " geniuses " at P&G are about as sharp as the ones at Dicks.
#5. To: Tooconservative (#1)
Top • Page Up • Full Thread • Page Down • Bottom/Latest
[Home] [Headlines] [Latest Articles] [Latest Comments] [Post] [Mail] [Sign-in] [Setup] [Help] [Register]