Title: Procter & Gamble Loses $5 Billion Dollars Following ‘Woke’ Gillette Ad Campaign Source:
Summit News URL Source:https://summit.news/2019/07/31/proc ... ing-woke-gillette-ad-campaign/ Published:Jul 31, 2019 Author:Paul Joseph Watson Post Date:2019-08-02 06:55:10 by Deckard Keywords:None Views:444 Comments:5
Procter & Gamble has reported a net loss of $5.24 billion, prompting speculation as to whether a boycott of the companys Gillette shaving products after a divisive woke ad campaign hit the companys bottom line.
The ad, entitled We Believe, was released in January. It asked men to shave their toxic masculinity, while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.
The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.
The ad was so despised, it went on to become one of the most hated ads in Internet history.
It has now been revealed that Procter & Gamble took an $8 billion writedown on its Gillette shaving business, contributing to a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30.
P&G claims the writedown is due primarily to foreign exchange fluctuations, increased competition and a contracting market for blades and razors as consumers in developed markets shave less frequently.
But how much of that increased competition, from the likes of Harrys and Dollar Shave Club, was thanks to customers abandoning Gillette after their man-bashing commercial?
Sales were already on the decline back in April, but the following month Gillette released yet another woke commercial in which a dad taught his transgender son to shave for the first time.
If P&G wants to halt the slide it may have to seriously reconsider alienating a huge chunk of its customer base with identity politics nonsense.
They think we have no place to go or that we'll get over our grudge against them in a few years.
It's not a bad bet for them. Recall how so many gunowners swore off ever buying another S&W gun again after they tried to cut a gungrabber deal with the Xlinton regime.
I still harbor ill will against them but I think I'm almost alone. You can see S&W has largely consolidated the market for decent quality revolvers and they are selling some cheap Scary Black Guns, undoubtedly some of those to the sons of guys who swore there'd never be another S&W in their house after S&W's attempted betrayal.
You can assemble data that shows the Right won't stick with its boycotts. The same is true of the Left's boycotts. Except when you combine a Left boycott with a Left shitstorm on Facebook/Twitter/Google and get the major Lefty news media involved, the corporates just fold and comply. They never do that with what is considered a conservative product or a cause for the Right.