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Title: University of Wyoming profs protest ‘Cowboys’ slogan
Source: Campus Reform
URL Source: https://www.campusreform.org/?ID=11102
Published: Jul 9, 2018
Author: Grace Gottschling
Post Date: 2018-07-11 06:36:36 by Deckard
Keywords: None
Views: 247
Comments: 23

Several professors are urging the University of Wyoming to "shelve" its new marketing slogan, "The World Needs More Cowboys," because they feel it evokes the image of a "white, heterosexual male."

One professor acknowledged that the real history of cowboys "is more diverse than that racially, and presumably also for sexual orientation," but insisted that the slogan will make non-white students feel less welcome.

Computer Hope

The University of Wyoming has come under fire for its new slogan, “The World Needs More Cowboys,” with opponents complaining that the word “cowboy” is sexist and non-inclusive.

The marketing campaign, set to launch in September, was designed to increase enrollment and attract new out-of-state students, but according to The Laramie Boomerang, the UW Committee on Women and People of Color wrote a letter to university officials demanding that they “shelve” the slogan in favor of a new one that “represents the diversity of the people and cultures” at UW.

"The criticism of the slogan as being sexist, racist, and offensive simply does not hold water in the context of the overall campaign."   

[RELATED: Students petition to eliminate ‘offensive’ Colonial mascot]

“I am not the only person for whom the word ‘cowboy’ invokes a white, macho, male, able-bodied, heterosexual, U.S.-born person,” associate professor of kinesiology and health Christine Porter told the Boomerang.

“The history of cowboys, of course, is much more diverse than that racially, and presumably also for sexual orientation,” she conceded. “But the image—what the word ‘cowboy’ means off the top of almost everybody’s head in the U.S.—is the white, heterosexual male.”

The university, however, is undaunted by the criticism, emphasizing that the term is intended to evoke “the spirit of the cowboy that we all kind of share in.”

“The university is moving forward with the marketing campaign,” UW communications director Chad Baldwin told Campus Reform

“The criticism of the slogan as being sexist, racist, and offensive simply does not hold water in the context of the overall campaign,” Baldwin added. “‘Cowboys’ is the university’s official mascot and nickname, and the upcoming campaign casts it in a way that we have demonstrated is effective in catching the attention of prospective students from outside Wyoming.”

[RELATED: Petition: LSU Tigers mascot a ‘symbol of white oppression’]

UW utilizes the concept of the cowboy in several aspects of campus life. The UW mascot is a horse called “Cowboy Joe,” and its logo is the silhouette of a cowboy on a bucking horse. UW also refers to its student body as “cowboys” and has several programs that use the term such as “Cowboy Parents,” “Cowboy Connect” and “Cowboy Legacy.”

Porter, however, expressed concerns that the “Cowboy” emphasis is not inclusive enough.

“I care most about our university having a slogan that makes all people feel welcome here,” Porter told the Boomerang. “I also care about us not embarrassing ourselves as an institution across the nation. However proud this state is of our cowboy tradition, it just does not translate outside the Rocky Mountain West.”

UW reportedly paid roughly $500,000 to marketing firm Victors and Spoils to develop the slogan as part of a $1.4 million marketing project to attract out-of-state students.

Follow the author of this article on Twitter: @Grace_Gotcha (1 image)

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Begin Trace Mode for Comment # 20.

#16. To: Deckard (#0)

The world does need more cowboys. Anyone who doesn't like cowboys is either a savage or in American.

Let's deport all these fake Americans.

A K A Stone  posted on  2018-07-11   8:52:01 ET  Reply   Untrace   Trace   Private Reply  


#19. To: A K A Stone (#16)

The world does need more cowboys. Anyone who doesn't like cowboys is either a savage or in American.

Don't kid yourselves. Those profs and their playmates really,REALLY love "toweboys". Especially ones only wearing assless leather chaps,leather vests,and toweboy hats.

They are more "Dustin Hoffman Cowboys" than "John Wayne Cowboys".

sneakypete  posted on  2018-07-11   10:14:29 ET  Reply   Untrace   Trace   Private Reply  


#20. To: sneakypete, A K A Stone (#19)

They are more "Dustin Hoffman Cowboys" than "John Wayne Cowboys".

A lot of "Brokeback Mountain" cowboys I would guess.

Deckard  posted on  2018-07-11   10:19:46 ET  Reply   Untrace   Trace   Private Reply  


Replies to Comment # 20.

#22. To: Deckard (#20) (Edited)

They are more "Dustin Hoffman Cowboys" than "John Wayne Cowboys".

A lot of "Brokeback Mountain" cowboys I would guess.

Same critter,different "range". The only difference is the "Hoffman Cowboy" lived in NYC,and the "Brokeback Mountain Cowboys" lived out west and actually herded cows.

sneakypete  posted on  2018-07-11 10:45:14 ET  Reply   Untrace   Trace   Private Reply  


End Trace Mode for Comment # 20.

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