NEW YORK — The National Rifle Association is facing a corporate backlash as companies take a closer look at their investments, co-branding deals and other ties to the gun industry following the latest school massacre.
A handful of companies have ended discount programs with the NRA as the group aggressively resists calls for stricter gun control after a gunman killed 17 people at a Florida high school last week.
The moves came as petitions circulated online targeting companies offering discounts to NRA members on its website. #BoycottNRA was trending on Twitter.
Members of the NRA have access to special offers from partner companies on its website, ranging from life insurance to wine clubs. But the insurance company MetLife Inc. discontinued its discount program with the NRA on Friday. Car rental company Hertz and Symantec Corp., the software company that makes Norton Antivirus technology, did the same.
"We have notified the NRA that we are ending the NRA's rental car discount program with Hertz," the company tweeted Friday.
Insurer Chubb Ltd. said it is ending participation in the NRA's gun-owner insurance program, but it provided notice three months ago. The program that provided coverage for people involved in gun-related incidents or accidents had been under scrutiny by regulators over marketing issues.
Those defections arrived after car rental company Enterprise Holdings, which also owns Alamo and National, said it was cutting off discounts for NRA members. First National Bank of Omaha, one of the nation's largest privately held banks, announced that it would not renew a co-branded Visa credit-card with the NRA.
Other companies, including Wyndham Hotels and Best Western hotels, have let social media users know they are no longer affiliated with the NRA, though they did not make clear when the partnerships ended.
The swiftness of the corporate reaction against the NRA has differed from that of past shootings, including the 2012 Sandy Hook Elementary School massacre that claimed 26 lives and the killing of 58 people in Las Vegas last fall, said Bob Spitzer, a political scientist at SUNY Cortland and a scholar on gun politics. Spitzer said the reaction was likely a reaction to the student mobilization that followed the Florida shooting, but he said it was too soon tell how significantly it will sway the country's wider gun debate
"If this is as far as it goes, it probably won't have any measurable effect. If other companies continue to (cut ties) it can start to have an adverse public relations effect," Spitzer said. "Usually what happens is that the storm passes, and the NRA counts on that."
Spitzer noted that it was not the first time big business has been pulled into the gun debate. In 2014, Chipotle asked customers not to bring firearms into its stores after gun-rights advocates brought military-style rifles into one of its Texas restaurants. A year earlier, Starbucks Corp. made a similar statement after the Newtown, Connecticut, shooting.
Larry Hutcher, an attorney who specializes in commercial law and litigation, said companies are reacting to a perception that public opinion is shifting on gun regulation. Polls show growing support for gun control measures, including 97 percent backing for universal background checks in a Quinnipiac University survey released Tuesday.
"It's based on the fact that these companies and their marketing officers are reading the tea leaves. It makes economic sense to get on the side of the majority of Americans," said Hutcher, co-managing partner of Davidoff Hutcher & Citron LLP.
NRA Executive Vice President Wayne LaPierre said this week at the Conservative Political Action Conference that those advocating for stricter gun control are exploiting the Florida shooting.
President Donald Trump has aligned himself with the NRA, suggesting some teachers could be armed so that they could fire on any attacker. However, Trump has also called for raising the minimum age for purchasing semi-automatic rifles, a move the NRA opposes.
On Friday, a large Wall Street money management firm said that it wanted to engage with major weapons manufacturers about what comes next.
Blackrock Inc., which manages $6 trillion in assets, has become one of the largest stakeholders gun manufacturers like Sturm Ruger & Co., American Outdoor Brands Corp. and Vista Outdoor Inc. through indirect investments. The money is placed in index funds, so Blackrock cannot sell shares of individual companies within the index. Its fund clients invest in indexes that might contain companies like Ruger.
On Friday, spokesman Ed Sweeney said Blackrock will be "engaging with weapons manufacturers and distributors to understand their response to recent events."
Blackrock, through indirect investments, holds a 16.18 percent stake in Sturm Ruger, an 11.91 percent stake in Vista, and a 10.5 percent stake in American Outdoor, according to the data firm FactSet.
As always, articles like this one are akin to putting ruby red lipstick on a pig to spruce up its image. None of these activities address the fact that a crazy kid took the lives of 17 high school kids at random. He knowingly took their lives and without reason intended vast horror on his own peer group. It was a premeditated murder plan originated by the perpetrator and only the perpetrator.
It has little to do with firearms or any of the advocacy groups of or about the responsible use, safe handling and training about firearms. It has to do with the increasing state of mindlessness that is apparent in modern US society. The killer could have chosen many variations of means for death. That choice of means was his decision and not any advocacy group.
This BS is nothing but the usual Blackballing and Blackmail by Leftist bitnesses and Leftist institutions.
They engage in these boycotts -- whether it's Chik-Fi-La, Trump Properties, and now, the NRA. They can ALWAYS count on a collusive Leftist MSM as their PR.
This blatant blackmail move will backfire as well. Americans have had it with their bullying tactics.
None of these activities address the fact that a crazy kid took the lives of 17 high school kids at random. He knowingly took their lives and without reason intended vast horror on his own peer group. It was a premeditated murder plan originated by the perpetrator and only the perpetrator.
It has little to do with firearms or any of the advocacy groups of or about the responsible use, safe handling and training about firearms.
It has to do with the increasing state of mindlessness that is apparent in modern US society.
+100
The Dem-Left and their big-mouth cray-cray aunts in the attic -- CNN, MSNBC, The New York Times/WaPo -- will always lie try to warp the truth of the matter.
They already over-played their hand in the Trump-Hitlery election. Then the "Russia=Russia" scam and charade. And now, in this singular gun incident (botched by the usual suspect along with the pink Broward Co Sheriff's Dept.)
I have been a NRA Life Member for 20 years. This deal of them cutting NRA off is BS !!!! I will not do business with any one or any business that goes against the NRA !!! Eff em !!!! Any business that boycotts NRA, I will turn against them. And so will my family, and everyone I know !!!
Si vis pacem, para bellum
Rebellion to tyrants is obedience to God.
Never Pick A Fight With An Old Man He Will Just Shoot You He Can't Afford To Get Hurt
"If there are no dogs in Heaven, then when I die I want to go where they went." (Will Rogers)
