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Title: NFL TV Ratings Slump Again
Source:
Bloomberg
URL Source: https://www.bloomberg.com/news/arti ... ricane-coverage-steals-viewers
Published: Sep 13, 2017
Author: Lucas Shaw
Post Date: 2017-09-14 19:36:12 by nolu chan
Keywords: None
Views: 4177
Comments: 34
NFL TV Ratings Slump Again By Lucas Shaw Fewer people watched the opening week of National Football League coverage than they did last year, a decline TV executives chalk up to Hurricanes Irma and Harvey. Cable news and the Weather Channel almost tripled their audiences in prime time and grew fourfold during the day, according to data from the networks, drawing fans away from football. “Thursday Night Football” was down 13 percent, and Sunday games on Fox and CBS also declined. “Sunday Night Football” on Comcast Corp.’s NBC, featuring the arch-rival New York Giants and Dallas Cowboys, was a rare bright spot. A drop in viewing last year caused consternation at league offices and the major media companies that count on the NFL to deliver the biggest audiences on TV. Executives blamed several factors, led by interest in the presidential election and a poor slate of games. Pro football drew $4.2 billion in regular season ad sales last year, according to Kantar Media and SMI Media Inc. Eager to get off to a good start this year, the league responded by scheduling more appealing match-ups early in the season. That didn’t work last week, and networks are now pointing to the weather. Analysts, investors and advertisers will keep an eye on early-season ratings to see if last week’s hurricane-related drop is an anomaly or continues last year’s troubling downward trend. The NFL has proved resistant to the pressure affecting entertainment programming: the growing number of people who watch TV on demand rather than live, including some who don’t pay for TV at all. “All eyes will be on this season’s ratings trends,” Michael Nathanson, an analyst with MoffettNathanson LLC, wrote in a note before the season started. “Why do we care so much about the NFL? Well, that’s where the money is.
Bloomberg
September 13, 2017, 1:40 PM CDT
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Begin Trace Mode for Comment # 2.
#2. To: nolu chan (#0)
The brain injury issue is hurting them. Parents don't want to support the NFL and buy merchandise or make a game day with the kids if they don't want the kids to play football at all. The NFL is oversaturated. They need to dump the Thursday night games. There's too much football and it's become a commodity. That's a bad move for the NFL who should be in the business of making games a little scarce. Too many replays and game delays and commercial interruptions in games. Too many hacks at ESPN talking Lefty politics. And, yeah, jerks like Kaepernick disrespecting the flag and the anthem. Add them all up and you get significant declines in NFL viewership and revenue. And you lose that bandwagon effect where some people will watch the big game just so they don't get left out of water cooler talk at work about the game.
#3. To: Tooconservative (#2)
He is a dumbass. Pissed away a multi million dollar contract, just to impress his girlfriend. His next job may be " do you want to supersize the fries ? "
I don't think the brain injury thing hurts much with viewership now, but it is a future concern. Kids who do not play the game do not grow up to be fans of the game. Lose a generation and it will be a real problem. Rules changes have left too little football and too much advertising. "Sports shows" (e.g. First Take, Undisputed) are frequently overrun by politics. ESPN and FS1 are supposed to be sports channels. I have more of a problem with jerks like Goodell permitting NFL players to act out on the field, in uniform, while representing the team and the NFL. They can sit or kneel or give their black power salute in the locker room. BLM bitches about the Confederate flag. They and the NFL should consider how well dissing the American flag or the national anthem goes over in NASCAR country. And I believe veterans are not amused.
The people that love football, and their families don't give a second thought to the brain injury scam. I say scam because so few people are even affected by this, no matter the data. When they get back to me with the same studies on soccer, motocross, boxing, MMA, off-roading, WWE and auto racing I will take them seriously. Until then, it sits in the "this is political BS" box.
Too many replays and game delays and commercial interruptions in games. Too many hacks at ESPN talking Lefty politics. And, yeah, jerks like Kaepernick disrespecting the flag and the anthem. On these things, we are in total agreement, I meant to add to the last reply. My apologies.
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Replies to Comment # 2. " jerks like Kaepernick disrespecting the flag and the anthem. "
#5. To: Tooconservative (#2)
#18. To: Tooconservative (#2)
#19. To: Tooconservative (#2)
The NFL is oversaturated. They need to dump the Thursday night games. There's too much football and it's become a commodity. That's a bad move for the NFL who should be in the business of making games a little scarce.
End Trace Mode for Comment # 2.
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