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Title: MSNBC Viewership Surges Amid Trump Chaos
Source: Variety
URL Source: http://variety.com/2017/tv/news/msn ... news-rachel-maddow-1202434669/
Published: May 19, 2017
Author: Brian Steinberg
Post Date: 2017-05-19 08:00:05 by HomerBohn
Keywords: None
Views: 1977
Comments: 6

In recent days, Rachel Maddow has had more in common with Bill O’Reilly than the average MSNBC viewer might suspect.

For the first three nights of this week, Maddow’s 9 p.m. broadcast on MSNBC was the most-watched on cable-news in primetime – a position that had long been enjoyed by the 8 p.m. hour in the Fox News schedule, where O’Reilly had a roost for more than two decades,and where Tucker Carlson now holds court.

Maddow’s recent gains are part of a viewership surge at the NBCUniversal-owned network that comes as a chaotic White House has driven viewers to MSNBC in ways the executives really haven’t seen since the days of Keith Olbermann. Last week, MSNBC’s primetime schedule was tops in the demographic most coveted by advertisers – people between 25 and 54 – for the first time since the week of December 29, 2008. MSNBC’s “Maddow,” “The Last Word” and “11th Hour” are all leading in that viewership category for the month to date, according to data from Nielsen.

Related rachel-maddow-msnbc As MSNBC Makes Shifts, Rachel Maddow Presses On

“MSNBC’s ratings surge is entirely due to the ongoing crisis of fake news – the more that news designed to deceive plays a role in politics and our lives, the more people hunger for news they can trust and which is demonstrably true,” said Paul Levinson, a professor of media studies at Fordham University.

The onslaught of news surrounding President Trump – a Washington Post report that he may have shared classified information with Russian visitors and a New York Times scoop that he had asked former FBI Director Comey to end an investigation into former National Security Advisor Michael Flynn – has rallied viewers to MSNBC and Time Warner’s CNN.

But in recent nights, those stories have not inspired the same rabid interest in viewers of Fox News Channel. For the month through May 16, Fox News’ total schedule has attracted more viewers overall and in the demo than MSNBC or CNN. On Monday, Tuesday and Wednesday, however, the network came in third in primetime among viewers between 25 and 54.

CNN often thrives in periods of breaking-news. Its viewership surges when a national crisis unfolds. MSNBC has for the past few years placed more of an emphasis on breaking news during its daytime schedule, while maintaining its progressive-themed primetime lineup.

The question: is MSNBC gaining a new reputation as a place for breaking news, or are liberal viewers motivated to watch more closely while conservatives are not?

Maddow has been leading the charge. In April, her “Rachel Maddow Show” was the most-watched cable-news program in the demo. Overall viewership of her program grew 98% last month while her 25-to-54 audience surged 89%. Her program, which launched on MSNBC in 2008, is currently the fastest growing primetime show in cable news – nearly a decade into its tenure on the air.


Poster Comment:

Who can bear to look at him let alone listen to it blabber the faked news.

Madcow is just a lesbian echo chamber for the losers to go. It’s their safe place. Conservatives such as myself understand these things as Fox was our hangout the past 8 years. It’s okay. We understand your need. She is over the top, inaccurate at times apologizing many times for misinformation, and a flaming Liberal opposed to practically anything conservative; but half the country is brain dead when it comes to issues and listen like department store dummies programed to clap at anything they hear without checking the facts.(1 image)

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#1. To: HomerBohn (#0)

For the first three nights of this week, Maddow’s 9 p.m. broadcast on MSNBC was the most-watched on cable-news in primetime – a position that had long been enjoyed by the 8 p.m. hour in the Fox News schedule, where O’Reilly had a roost for more than two decades,and where Tucker Carlson now holds court.

Besides the fact that conspiracy theories against those in charge is more fun than show where they try to defend those in charge, FNC put The Five up at 9pm against Maddow.

The Five was always a pretty dull show and more-so now because they get to defend Trump.

TrappedInMd  posted on  2017-05-19   8:34:21 ET  Reply   Trace   Private Reply  


#2. To: HomerBohn (#0)

Early on, the liberals claimed that the only reason for Rush's success was that there was a Democrat in power and Rush could constantly ridicule and criticize him. Once a Republican was in power people would turn him off.

Well, they were right. They just got the person wrong.

misterwhite  posted on  2017-05-19   10:57:27 ET  Reply   Trace   Private Reply  


#3. To: HomerBohn (#0)

Maddow’s recent gains are part of a viewership surge

Ah. So Maddow regained all the viewers she lost after that "Big Reveal" of Trump's tax returns?

Stupid liberals clinging to anyone who can make them feel better about their humiliating loss last November. Overturn New York Times Co. v. Sullivan, 376 U.S. 254 (1964) and the liberal MSM would be out of business in a year. All they have are lies from anonymous sources.

misterwhite  posted on  2017-05-19   11:29:17 ET  Reply   Trace   Private Reply  


#4. To: TrappedInMd (#1)

Don't you belong on 'Free Republic'?

Liberals are a lot like Slinkys, they're good for nothing but they bring a smile to your face as you shove them down the stairs.

HomerBohn  posted on  2017-05-21   18:46:30 ET  Reply   Trace   Private Reply  


#5. To: HomerBohn (#0)

MSNBC Viewership Surges Amid Trump Chaos

So they go from 100 dikes to 200 dikes?

Im not even sure how the station stays a float?

Justified  posted on  2017-05-21   18:52:50 ET  Reply   Trace   Private Reply  


#6. To: HomerBohn (#0)

a chaotic White House has driven viewers to MSNBC in ways the executives really haven’t seen since the days of Keith Olbermann.

[...]

“MSNBC’s ratings surge is entirely due to the ongoing crisis of fake news – the more that news designed to deceive plays a role in politics and our lives, the more people hunger for news they can trust and which is demonstrably true,” said Paul Levinson, a professor of media studies at Fordham University.

It couldn't be because Fox replaced Greta Van Susteren, Bill O'Reilly, and Megyn Kelly with The Story with Martha McCallum; Tucker Carlson; and The Five for a prime time lineup, leaving only Sean Hannity from the top ratings days.

Old man Murdoch's kids are about as effective with Fox News as Dr. Buss's kid Jimmy was with the Lakers.

If viewers want fake news, MSNBC brought on Brian Williams who has the appropriate credentials to deliver fictional stories.

nolu chan  posted on  2017-05-22   1:27:44 ET  Reply   Trace   Private Reply  


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