Benghazi - paid media update
From:oshur@hillaryclinton.com
="
" a="a" afternoon.="afternoon." all="All" are="are" benghazi="Benghazi" best="best" call:="call:" clips.="clips." date:="Date:" drafts="drafts" firms="firms" following="following" for="for" had="had" hrc="HRC" john.podesta@gmail.com,The trick, of course, is to connect Benghazi to emails in a way that’s credible. But we discussed different ways to do it.
Ø The difficult part here is testing – if we want to ship something early next week, our testing options are very limited, and I feel like we really need to understand whether voters will believe that we can credibly conflate Benghazi and emails. But we do have groups tonight and tomorrow afternoon – so tonight, we’re testing some video clips tonight in the groups and this spot that the digital team mocked up:
https://app.frame.io/f/2Kh530dn
Ø GMMB is working on a more polished spot for tomorrow afternoon’s groups.
Looking ahead to next week, I think we still need to resolve whether this is limited to a national cable buy or whether we’re really going into IA and NH with this (currently mixed opinions on team). To do the latter, we’d be pulling other spots off the air before otherwise planned.
Please let me know if you’d like to further discuss any of this.
Oren
