- Ever since Target sided with the LGBT community against the North Carolina bathroom law in April, the company's traffic has been down
- Same-store transactions are down 2.2 per cent for the second quarter
- Company is spending $20million to build single-occupancy bathrooms at all its stores for those uncomfortable with the transgender inclusive policy
Target's decision to take a stance on a social cause appears to be bad for business.
Shopper traffic has been declining for the first time in years, ever since the company issued a statement in April, saying transgender customers were free to use whichever bathroom they wanted at their store locations.
The statement was in response to a North Carolina bill that was signed into law in March, requiring students at state school to sue the bathrooms of their birth gender.
Same-store transactions at Target stores are down 2.2 per cent in the second quarter, likely due to a boycott against the company
In addition to same-store transactions dropping 2.2 per cent in the second-quarter, the company is also losing millions in building single-occupancy bathrooms for customers who were uncomfortable with Target's transgender-inclusive policy.
While the majority of stores have solo bathrooms, the company is spending $20million to create new single-occupancy restrooms at stores that lack them.