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Business
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Title: Target bathroom boycott is costing the company $20million and shopper traffic is down for the first time in years
Source: Daily Mail Online
URL Source: http://www.dailymail.co.uk/news/art ... hopper-traffic-time-yeras.html
Published: Aug 25, 2016
Author: Ashley Collman
Post Date: 2016-08-25 18:56:22 by cranky
Keywords: None
Views: 1057
Comments: 3

  • Ever since Target sided with the LGBT community against the North Carolina bathroom law in April, the company's traffic has been down
  • Same-store transactions are down 2.2 per cent for the second quarter
  • Company is spending $20million to build single-occupancy bathrooms at all its stores for those uncomfortable with the transgender inclusive policy

Target's decision to take a stance on a social cause appears to be bad for business.

Shopper traffic has been declining for the first time in years, ever since the company issued a statement in April, saying transgender customers were free to use whichever bathroom they wanted at their store locations.

The statement was in response to a North Carolina bill that was signed into law in March, requiring students at state school to sue the bathrooms of their birth gender.

Same-store transactions at Target stores are down 2.2 per cent in the second quarter, likely due to a boycott against the company

In addition to same-store transactions dropping 2.2 per cent in the second-quarter, the company is also losing millions in building single-occupancy bathrooms for customers who were uncomfortable with Target's transgender-inclusive policy.

While the majority of stores have solo bathrooms, the company is spending $20million to create new single-occupancy restrooms at stores that lack them. (1 image)

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#1. To: cranky (#0)

Only sickos shop at target.

A K A Stone  posted on  2016-08-25   19:39:46 ET  Reply   Untrace   Trace   Private Reply  


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