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Title: Mark Levin to #NeverTrumpers: The “Stop Trump” effort must not extend to the general election
Source:
HotAir
URL Source: http://hotair.com/archives/2016/04/ ... xtend-to-the-general-election/
Published: Apr 7, 2016
Author: Allahpundit
Post Date: 2016-04-07 10:13:36 by Tooconservative
Keywords: None
Views: 7230
Comments: 58
Via Breitbart and the Right Scoop, you can grumble about this if you’re #NeverTrump but we all understand, I think, that the vast, vast majority of the party will come around to his position by November, right? Don’t get me wrong, stalwart anti-Trumpers may have the numbers to fatally damage Trump’s chances even if they’re just five percent of the electorate. But that’s probably what they’ll be — five percent, not a third of the party despite how much fun it is to ooh and ahh over numbers like that. Never underestimate the power of partisanship, especially when you’ve got a Democrat as unlikable as Hillary topping the other ticket. And even if five percent of Republicans do end up as #NeverTrumpers, that’s not necessarily a death sentence for Trump’s campaign. Why? Because some segment of Bernie fans claim that they’re #NeverHillary: By comparison, Clinton supporters are considerably more open to supporting Sanders should he overtake her large lead in delegates and win the nomination. Just 14 percent of Clinton supporters would shun him in the general election, while 79 percent would support him, the poll found. What’s the actual number of Sanders supporters who’d sit out an election with either Trump or Cruz, both of whom will be painted by Democrats as unprecedented threats to the republic, as GOP nominee? Two percent? Remember all the Hillary fans who vowed after 2008’s bitter primary to loss to Obama that they’d never vote for him for president? How’d that work out? Anyway, click the image to listen to a preview of what conservative media’s apt to sound like this fall if Trump seals the deal in Cleveland. Levin has endorsed Cruz and has fiercely criticized Trump over the past few months (even over the Michelle Fields incident, which is unusual in major conservative media) but he’s prepared to set that aside in the name of beating Clinton. I wonder where Glenn Beck, Trump’s most strident critic in conservative talk radio dating back to last year, is on that. If anyone’s going to carry the #NeverTrump banner to the bitter end, it’s him. How could you do it under these circumstances as bad as the Republican may be, how could you stay home and allow that? Or worse, how could you vote for that? That’s a disgrace, an absolute disgrace. So you duke it out in the Republican primary process. You duke it out Republican convention. You insist that rules are rules and the rules be followed. And you call them out if they try to change them. And you fight like hell. But you do not vote for Hillary Clinton. Or you don’t not stay home. ‘Wah, my candidate isn’t nominated,’ and let the left elect their favorite candidate. Not in this election. That’s my view. Poster Comment: Levin is lowering his rhetoric against Trump. Clever. One out of four Sanders supporters– 25 percent – say they would not back Clinton in a general election if she became the Democratic nominee for president, while just 69 percent say they would support her, according to a new McClatchy-Marist poll. 
If you believe Hillary Clinton is virtually as off her rocker, left-wing socialist as Sen. Bernie Sanders (I-VT), if you believe that Hillary Clinton is in part responsible for the rise of ISIS and for what took care of Benghazi and what’s taking place in Libya and that [Vladimir] Putin is on the move and that China is on the move and all the rest of it, then how the hell – how the hell could you take any steps – passively or affirmatively that would put that woman in the Oval Office?
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Begin Trace Mode for Comment # 57.
#37. To: All, Roscoe, misterwhite, A K A Stone, SOSO, ConservingFreedom, sneakypete, tomder55, tpaine, BobCeleste (#0)
(Edited)
You recall this thread from a few days back. Now Levin's flipped and gone full #NeverTrump: Mark Levin just announced on his radio show that he is now officially #NeverTrump. This just after he hammered #NeverTrumpers the other day. He explains below: Levin attributed his #NeverTrump conversion to the sleazy tactics of Trump thug Roger Stone, who he says put out an obscure article claiming he was bought and paid for by the Establishment, simply because the Senate Conservative Fund bought copies of his books to promote membership a couple of years ago. But Levin said he wasn’t involved in it, nor did he have any control over it. Levin says what this is really about is his support for Ted Cruz. And because of these smear tactics, Levin has decided to become #NeverTrump. He adds that if Trump’s henchmen piss him off again, he will then encourage all his listeners to become #NeverTrump.
Just a few hundred thousand dollars worth.
SCF snapped these up at publishers' clearing house rates. Probably for a buck or two. Then they gave them out as gifts for people donating to SCF. I would like to hear more from SCF about this. This is not the first time these books have been scandalized. They came out in 2009 in hardcover and became bestsellers. Somewhere around 2012-2013, SCF bought up some extras in paperback cheap as a donor lure. At the time, SCF was opposing McConnell's re-election in Kentucky. So the NRSC spokesman made these same attacks on SCF and Levin. Now the whole attack has been recycled by the Trumpkins over at ConservativeTreehouse and Breitbart.
Interesting assertion. How was Levin's royalty agreement structured?
That I would like to know but it's almost certainly confidential by contract for an author as popular as Levin. I do know how the publishing clearinghouses work. I used to get several catalogs from the bottomfeeders who would buy up these old excess stocks of books and sell them dirt cheap, relying on the hidden subsidy for shipping books via the post office. It's a small but significant segment of the publishing industry.
1. That I would like to know but it's almost certainly confidential by contract for an author as popular as Levin. 2. Like Hamilton Books? Yeah, me too. I rather doubt they ever had hundreds of thousands of copies of a given title on hand. 1. So you have no idea how much Levin may have pocketed from the sale or what part he may have played in arranging it.
Yep. These were ex-bestsellers on their way to the landfill. Normally before they get to Hamilton's or the others where the publisher sells them for 50¢ or so, you might have a deal where a conservative foundation or libraries get a chance to buy them for $1-$2. My guess is that Levin's publishers sold 200,000 paperbacks for $2 each to SCF. Or something along those lines. It was a book whose topics weren't too specific, that they could keep around for a while as grab-bag "gifts" to donors. I'd also like to know if SCF still has a warehouse of them sitting around. Even if SCF couldn't "gift" them all to donors, they could always donate them to libraries to spread the book's message and take a tax writeoff for their purchase. They're smart guys, they'd play all the angles.
$400k at two bucks each equals 200k copies With a paperback retail of about $12 and a 10% of retail royalty, that's about a $1.20 per royalty per copy. $1.20 x 200k = $240k. How do you get to $20k?
I don't think any author ever gets more than a percentage of the actual sale price. So 200,000 books * $2 = $400K and assuming Levin gets 5% of the sale price, that would be $20K. Admittedly, I have only a wild guess about the details of Levin's contract. But I am pretty sure the publishers do not pay a retail royalty on a clearance book. It would ruin them. Seems to me, since this book and the SCF was part of the McConnell-Bevin race as well, that Levin's listeners ought to pester him until he tells exactly how much he did make from this deal. Especially since he's going #NeverTrump over it. I would like to know the details. Levin made good money off this book for a few years but I think he made chickenfeed on the SCF sale, just as he says.
I thought that % of SRP was pretty common. And as you said, celebrity author deals can be all over the board. As for it ruining the publisher, it depends on their reason for the payout/payoff. Do you think that Simon & Schuster expected to earn back the $8 million advance against future royalties they funneled to Hillary Clinton?
#58. To: Roscoe (#57)
I think political bio books like Hitlery's or those by 0bama are a special category. The most they expect is to break even and they usually expect to lose money on them, perhaps a lot of money. I think only the obvious frontrunner (Hitlery) or the top challenger (0bama) get these sweetheart political bio deals. And, of course, it is a way to curry favor with the political establishment. You see the same with fashion designers dealing with political wives.
Top • Page Up • Full Thread • Page Down • Bottom/LatestBREAKING: Mark Levin just announced he is officially #NEVERTRUMP!
#38. To: TooConservative (#37)
simply because the Senate Conservative Fund bought copies of his books to promote membership a couple of years ago.
#40. To: Roscoe (#38)
#47. To: TooConservative (#40)
SCF snapped these up at publishers' clearing house rates. Probably for a buck or two.
#50. To: Roscoe (#47)
Interesting assertion. How was Levin's royalty agreement structured?
#52. To: TooConservative (#50)
2. I used to get several catalogs from the bottomfeeders
#53. To: Roscoe (#52)
(Edited)
2. Like Hamilton Books? Yeah, me too. I rather doubt they ever had hundreds of thousands of copies of a given title on hand.
1. So you have no idea how much Levin may have pocketed from the sale or what part he may have played in arranging it. If my assumptions are correct, Levin would have only gotten $20K or so out of selling out these remaining paperbacks.
#55. To: TooConservative (#53)
If my assumptions are correct, Levin would have only gotten $20K or so out of selling out these remaining paperbacks.
#56. To: Roscoe (#55)
(Edited)
With a paperback retail of about $12 and a 10% of retail royalty, that's about a $1.20 per royalty per copy. $1.20 x 200k = $240k.
#57. To: TooConservative (#56)
But I am pretty sure the publishers do not pay a retail royalty on a clearance book. It would ruin them.
Replies to Comment # 57. Do you think that Simon & Schuster expected to earn back the $8 million advance against future royalties they funneled to Hillary Clinton?
End Trace Mode for Comment # 57.
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