Like many of you, I have been entertained by the unstoppable clown car that is Donald Trump. On the surface, and several layers deep as well, Trump appears to be a narcissistic blow-hard with inadequate credentials to lead a country. The only problem with my analysis is that there is an eerie consistency to his success so far. Is there a method to it? Is there some sort of system at work under the hood?
Probably yes. Allow me to describe some of the hypnosis and persuasion methods Mr. Trump has employed on you. (Most of you know I am a trained hypnotist and this topic is a hobby of mine.)
For starters, Trump literally wrote the book on negotiating, called The Art of the Deal. So we know he is familiar with the finer points of persuasion. For our purposes today, persuasion, hypnosis, and negotiating all share a common set of tools, so I will conflate them.
Would Trump use his negotiation and persuasion skills in the campaign? Of course he would. And we expect him to do just that.
But where is the smoking gun of his persuasion? Where is his technique laid out for us to see.
Everywhere.
As I said in my How to Fail book, if you are not familiar with the dozens of methods of persuasion that are science-tested, there’s a good chance someone is using those techniques against you.
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If you’re keeping score, in the past month Trump has bitch-slapped the entire Republican Party, redefined our expectations of politics, focused the national discussion on immigration, proposed the only new idea for handling ISIS, and taken functional control of FOX News. And I don’t think he put much effort into it. Imagine what he could do if he gave up golf.
As far as I can tell, Trump’s “crazy talk” is always in the correct direction for a skilled persuader. When Trump sets an “anchor” in your mind, it is never random. And it seems to work every time.
Now that Trump owns FOX, and I see how well his anchor trick works with the public, I’m going to predict he will be our next president. I think he will move to the center on social issues (already happening) and win against Clinton in a tight election.
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