Title: 1970s Coca Cola Commercial - "It's the Real Thing!" (sang by 'The Fortunes') Source:
utube URL Source:https://youtu.be/AhGcHMJ4PbQ Published:Jul 27, 2015 Author:The Fortunes Post Date:2015-07-27 13:10:38 by Liberator Keywords:Coke, Commercial, Jingles Views:5721 Comments:12
If you were of age, you've got to remember this:
Poster Comment:
Time for a 30-second commercial break and nostalgia.
I'd searched a long time to find this jingle from Coke, sung by 'The Fortunes (who also sang, 'Here Comes That Rainy Day Feeling Again', 'You've Got Your Troubles, I've Got Mine'.) Always thought their 'It's The Real Thing' was a great, cheery up-tempo catchy jingle. It seemed as though many of the 1960s and early 1970s jingles were indeed cherry and up-tempo, mini-hit singles unto themselves with memorable hooks. Those commercial jingles of old can be just as memory-evoking and sentimental as hit songs.
The Fortunes' trademark was harmonies. They'd had a couple of notable hits that were mentioned, but were mostly big in Britain. They also wound up doing several Coke jingles in the 60s and early 70s. This particular one was my favorite. (Soon afterward, Coke started their PC ad campaign ("I'd Like to Buy the World a Coke...")
Anyway, this commercial's simple montage of attractive young, modest all-American ladies was message enough. Buy a chick a Coke and you were standing on First Base :-)
Today's vulgar commercials would feature rap or Gaga with and a bunch of blatantly grinding exposed derrieres and boobs in the views' face (for some of you, I realize it replaces your old Penthouse Mag.) In other words, too many of today commercials are like sitting at the front of a bar at a Go-Go joint. It's simply NOT needed. Within the last decade or so, if the commercials aren't vulgar, they're nasty, mean-spirited, and in-your-face insulting. Btw -- back to the commercials of the distant past, a couple of other favorite commercial jingles of mine were Marlboro's recognizable 'Magnificent Seven', and especially one titled, 'Going Home.' What I found of the latter wasn't the actually Marlboro commercial jingle, but a version of the song discovered in a youtube Marlboro compilation of jingles. IF you're interested:
More nostalgia, thanks to youtube. New York's World's Fair, 1964-1965. (Recently some infamous Third World buffoon insisted, "YOU DIDN'T BUILD THAT!!")
The Ford exhibit was absolutely awesome. Ford's exhibit was Epcot before Epcot. And BETTER. General Motors exhibit was pretty awesome as well.
You got into a Ford car on a moving track (a thrill for a little kid in a gorgeous '65 T-Bird convertible) as it moved you on thru the "history" of the world. The moving Dinosaurs and "future" were mind-blowing. More so considering this was 70 years ago! Our future was assured to be Jetsons-like by now. Consider 70 years before 1964, and the maximum progress made during the decades from 1894. From 1964 to 2015, we've bogged down to a relative trickle. Our progress has obviously been sand-bagged and stunted by the elites...
Oh wait! What am I thinking?? Technology has made leaps and bounds! There are electric cars that allow one to drive an entire 30 mile round trip to one's gay/tranny lover on a single charge! Then there's the social advance of "gay" marriage, and the amazing technology which allows one to communicate via computer and "talk-dirty" with one's tranny-lover/gay "husband" on-screen. OR a thousand of them.
In other crucially important medical advances in biological science, the organs and body parts of LIVE murdered preborn babies within the womb can be harvested! For other soulless humans, thru scientific technology, genders can be swapped out like a car engine -- vaginas and penises can swapped in, created, as can fake breasts and brand new parts of different faces. And of course, as an option, the latest blow-up doll technology and optional numbers of orifices makes air pumps and actual human companionship obsolete.
So, WOO-HOO! Get into your Subaru with your gay "husband/wife," drive out to Fire Island, and take advantages of the greatest technological advances of the last 70 years!!
Seems to me this clip you found was the original jingle. They changed it before long to improve the vocals and the later version was much more widely played. Didn't they also fold a few lines from this song into the end of their I'd Like To Teach The World To Sing jingle? The harmony style and vocals were similar between the two jingle ads.
#4. To: TooConservative, out damned spot (#2)(Edited)
Seems to me this clip you found was the original jingle. They changed it before long to improve the vocals and the later version was much more widely played.
Didn't they also fold a few lines from this song into the end of their I'd Like To Teach The World To Sing jingle? The harmony style and vocals were similar between the two jingle ads.
OY. How I despised that commercial and considered it Commie propaganda -- even at the time.
Yup, Coke's "I'd Love To Buy The World A Coke" (which became "I'd Like to Teach the World to Sing") did take elements from that original Coke jingle. Coke's "It's the real thing....what the world wants today...." lyrics were retained. And I also believe the 'New Seekers' were given credit for this dopey jingle charting.
That said, two different harmonics and vocal styles are at work, IMO. The lyrics? Ugh. The Fortunes had a unique sound, a driving masculine sound; THIS version was emasculating and fem-driven. You could say it was the beginning of ridding the world of white, male "power" in commercials.
From Wiki:
The song first aired on American radio on February 12, 1971, but failed. The TV commercial, titled "Hilltop", was directed by Roberto Malenotti. The ad cost $250,000, the most expensive commercial in history, at that time.
[snip]
The eventual total cost of the commercial was $250,000—an unheard of price in 1971 for an advertisement. The finished product, first aired in July 1971, featured a multicultural group of young people lip syncing the song on a hill in Manziana, outside Rome, Italy. The global unity of the singers is emphasized by showing that the bottles of Coke they are holding are labelled in a variety of languages. The song became so popular that it was recorded by The New Seekers and by The Hillside Singers as a full-length song and became a hit.... ....In 2007, Campaign magazine called it "one of the best-loved and most influential ads in TV history".
Way back in 1956 I watched as my dad used coke to clean his battery terminals, I haven't had a coke since.
A Pepsi man?? ;-)
That's unbelievable. Not ONE Coke since 1956?? Nit that you've missed much.
Yeah, after watching that same battery-terminal demonstration, MANY people have thought otherwise of drinking Coke. During the last 25 years, *maybe* I've drank 2 or 3 Cokes. Doesn't taste bad flat.
...In 2007, Campaign magazine called it "one of the best-loved and most influential ads in TV history".
Coke never regretted spending that money for those iconic ads. They remade the entire corporate image of Coke, globally. No doubt, they had various versions in many languages as well, not just the English version we know.
I think more people are familiar with the Coke-and-a-16-penny-nail test where a Coke corrodes an iron nail visibly in only a few weeks.
I always thought that demonstration was ineffective because Coke doesn't just sit in your tummy. It's immediately altered by your stomach acids and a wide array of enzymes.
Coke never regretted spending that money for those iconic ads. They remade the entire corporate image of Coke, globally.
Nope, they couldn't regret it; That commercial blew its competitors (most Pepsi) out of the water. Yup, it was not only a corporate coup but an international, globalist coup. From the link below: "Coca-Cola is still more than a beverage. It is a common connection between the people of the world."
I'd like to buy the world a home And furnish it with love Grow apple trees and honey bees And snow white turtle doves
(Chorus) I'd like to teach the world to sing In perfect harmony I'd like to buy the world a Coke And keep it company That's the real thing
(Repeat Chorus)
(Chorus 2) What the world wants today Is the real thing
And here's the latest tweet, which was a natural progression of that dopey socialist, globalist commercial/propaganda.
RT @NatUrbanLeague: We're proud to honor @CocaColaCo's Lisa Borders as a Woman of Power! She declared "we stand w/the Nat'l Urban League" h… Aug 3, 2015 5:09:53 PM
I think more people are familiar with the Coke-and-a-16-penny-nail test where a Coke corrodes an iron nail visibly in only a few weeks.
You're right. Most people indeed.
I always thought that demonstration was ineffective because Coke doesn't just sit in your tummy. It's immediately altered by your stomach acids and a wide array of enzymes.
Speaking of acids, I believe the battery terminal demonstration resonated because of the Coke vs. Battery Acid connection.
Speaking of acids, I believe the battery terminal demonstration resonated because of the Coke vs. Battery Acid connection.
I think the Coke/battery thing was a Fifties/Sixties thing.
I recall the iron-nail-in-Coke bit getting popular first in the Seventies and Eighties when any science teacher could replicate it for the junior high science classes. Quick, cheap, and easy and the kids wouldn't fall asleep while it was being explained.
