Title: 1970s Coca Cola Commercial - "It's the Real Thing!" (sang by 'The Fortunes') Source:
utube URL Source:https://youtu.be/AhGcHMJ4PbQ Published:Jul 27, 2015 Author:The Fortunes Post Date:2015-07-27 13:10:38 by Liberator Keywords:Coke, Commercial, Jingles Views:5720 Comments:12
If you were of age, you've got to remember this:
Poster Comment:
Time for a 30-second commercial break and nostalgia.
I'd searched a long time to find this jingle from Coke, sung by 'The Fortunes (who also sang, 'Here Comes That Rainy Day Feeling Again', 'You've Got Your Troubles, I've Got Mine'.) Always thought their 'It's The Real Thing' was a great, cheery up-tempo catchy jingle. It seemed as though many of the 1960s and early 1970s jingles were indeed cherry and up-tempo, mini-hit singles unto themselves with memorable hooks. Those commercial jingles of old can be just as memory-evoking and sentimental as hit songs.
The Fortunes' trademark was harmonies. They'd had a couple of notable hits that were mentioned, but were mostly big in Britain. They also wound up doing several Coke jingles in the 60s and early 70s. This particular one was my favorite. (Soon afterward, Coke started their PC ad campaign ("I'd Like to Buy the World a Coke...")
Anyway, this commercial's simple montage of attractive young, modest all-American ladies was message enough. Buy a chick a Coke and you were standing on First Base :-)
Today's vulgar commercials would feature rap or Gaga with and a bunch of blatantly grinding exposed derrieres and boobs in the views' face (for some of you, I realize it replaces your old Penthouse Mag.) In other words, too many of today commercials are like sitting at the front of a bar at a Go-Go joint. It's simply NOT needed. Within the last decade or so, if the commercials aren't vulgar, they're nasty, mean-spirited, and in-your-face insulting. Btw -- back to the commercials of the distant past, a couple of other favorite commercial jingles of mine were Marlboro's recognizable 'Magnificent Seven', and especially one titled, 'Going Home.' What I found of the latter wasn't the actually Marlboro commercial jingle, but a version of the song discovered in a youtube Marlboro compilation of jingles. IF you're interested:
Way back in 1956 I watched as my dad used coke to clean his battery terminals, I haven't had a coke since.
A Pepsi man?? ;-)
That's unbelievable. Not ONE Coke since 1956?? Nit that you've missed much.
Yeah, after watching that same battery-terminal demonstration, MANY people have thought otherwise of drinking Coke. During the last 25 years, *maybe* I've drank 2 or 3 Cokes. Doesn't taste bad flat.
I think more people are familiar with the Coke-and-a-16-penny-nail test where a Coke corrodes an iron nail visibly in only a few weeks.
I always thought that demonstration was ineffective because Coke doesn't just sit in your tummy. It's immediately altered by your stomach acids and a wide array of enzymes.
