As America continues to descend into a vicious police state, many have wondered how it all came to this. The easiest answer to that question, is that we let it happen. No matter how brutal a regime may be, tyrants never come to power unless they gain the approval, or at least the indifferent consent of their people. So the real question is, how come so many people seem absolutely complacent in the face of our crumbling cultural values, and the steady march of tyranny? Even worse, how can so many people revel in it? It seems like the number of people who truly value freedom are severely outnumbered by idiots and power tripping busybodies. Granted, the number of people who want to be free has grown in recent years, but they’re still few and far between when compared to the glut of grovelling masses that we share the world with.
Here’s the awful answer to that question, and the dirty truth that most people can’t bring themselves to admit to. Most people love freedom, but only as an idea. They like the idea that they can do whatever they want, they admire the archetype of the rugged individualist, and everyone loves underdogs and rebels. In other words, people love the banners and symbols of freedom, but do they love freedom in practice?
I would argue that no, many of them don’t. As strange as it may sound, most people really struggle with having freedom. Let me provide an example, of which there are many in the field of marketing
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