The New York Times' refusal to put Ted Cruz's memoir on its best-seller list is once again being called into question — this time by Amazon, the largest Internet retailer in the country.
On Sunday, an Amazon spokesperson told the On Media blog that the company's sales data showed no evidence of unusual bulk purchase activity for the Texas senator's memoir, casting further doubt on the Times' claim that the book — "A Time For Truth" — had been omitted from its list because sales had been driven by "strategic bulk purchases."
"As of yesterday, 'A Time for Truth' was the number 13 best-selling book, and there is no evidence of unusual bulk purchase activity in our sales data," Sarah Gelman, Amazon's director of press relations, said in an email.
Amazon's findings match those of HarperCollins, the book's publisher, which said Friday that it had "investigated the sales pattern" for Cruz’s book and found "no evidence of bulk orders or sales through any retailer or organization." Moments after that announcement, Cruz's campaign issued a press release accusing the Times of lying and calling on the paper to provide evidence of bulk purchasing or else formally apologize.
“The Times is presumably embarrassed by having their obvious partisan bias called out. But their response — alleging ‘strategic bulk purchases’ — is a blatant falsehood,” Cruz campaign spokesperson Rick Tyler said in a statement Friday. “The evidence is directly to the contrary. In leveling this false charge, the Times has tried to impugn the integrity of Senator Cruz and of his publisher HarperCollins.”
“A Time For Truth," which was published on June 30, sold 11,854 copies in its first week -- more than 18 of the 20 titles on the Times best-seller list for the week ending July 4, according to Nielsen bookscan. On raw numbers, Cruz's book would have finished at #3 on the Times' influential list of hardcover nonfiction. However, the Times informed HarperCollins last week that Cruz's book would not be on the list.
In an email last week, Times spokesperson Eileen Murphy said "A Time For Truth" did not meet the paper's "uniform standards," which include "an analysis of book sales that goes beyond simply the number of books sold." In the case of Cruz's book, she said, "the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases."
As HarperCollins has noted, Cruz's book “ranked high on other publishing industry bestseller lists including Nielsen Bookscan (#4) … The Wall Street Journal (#4) and Barnes and Noble (#7),” all of which “omit bulk orders books from their rankings.”
The fracas between Cruz and the Times has been a boon to the Texas senator's presidential campaign, sparking outrage and sympathy from conservatives who suspect liberal bias from the Times and the mainstream media.
“It’s been a good week and a half with wall-to-wall coverage of the book, and yes, this latest unfortunate news courtesy of the New York Times is a chance to get yet more attention and drive readers to Senator Cruz’s book,” Keith Urbahn, the book's literary agent, said last week. “This controversy is already helping sales.”
