This map of Google searches will tell you
If you live in the rural Northeast or the South, the chances are good that you live in one of the most racist places in America, according to a new report that analyzed Google search data to find the most racist communities in America.
The report published on PLOS One comes from data scientist Seth Stephens-Davidowitz, who, as The Washington Post reports, used a similar method to measure the impact of racism on President Barack Obama's electoral fortunes.
"Google data, evidence suggests, are unlikely to suffer from major social censoring," Stephens-Davidowitz wrote in a previous paper, The Post reported.
"Google searchers are online and likely alone, both of which make it easier to express socially taboo thoughts. Individuals, indeed, note that they are unusually forthcoming with Google," he concluded.
Stephens-Davidowitz further notes that "the Google measure correlates strongly with other standard measures social science researchers have used to study racist attitudes," The Post reported.
If you're thinking that racism is a notoriously difficult thing to quantify, you'd be correct. Traditional survey instruments tend to be useless. If you ask someone if they're racist, they're going to say "No."
Or, more likely, they may not realize they harbor racist attitudes because those tend to be subconscious or embedded behaviors, as The Post also correctly notes.
But here's the surprise takeaway from the report:
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