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Title: Driving on Bullsh*t
Source:
Toyota
URL Source: http://www.businessinsider.com/toyo ... rs--including-elon-musk-2015-4
Published: Apr 22, 2015
Author: Matthew Debord/Toyota
Post Date: 2015-04-22 15:00:33 by Operation 40
Keywords: Hydrogen, renewable, Energy
Views: 886
Comments: 2
Toyota is taking on the hydrogen fuel-cell car haters — including Elon Musk Elon Musk doesn't have a high opinion of the hydrogen-fuel-cell-powered car. Back in 2013, in Germany, he infamously called the technology "so bullshit." He's also referred to fuel-cells as "fool cells." Toyota, on the other hand, is big on fuel-cells and hydrogen. The automaker is bringing a new vehicle, the Mirai, to market later this year, after revealing the hydrogen-powered 4-door in late 2014. The challenge for Toyota isn't simply to introduce the whole idea of running a car on hydrogen, something that's unfamiliar due to the very small number of fuel-cell electric vehicles (FCEVs) on the road, as well as the limited refueling network. It's also to overcome negative impressions of FCEVs. When Elon Musk talks, people listen. In a new ad campaign produced by the agency Droga5 and tagged "Fueled by Everything," Toyota is taking the direct approach. The company is showing, quite literally, how a Mirai can run on bullshit. The first 3-minute spot, "Fueled by Bullsh*t," was directed by Morgan Spurlock. In it, fuel-cell engineer Scott Blanchet introduces the concept then heads for a dairy farm, where a farmer provides access to a huge pile of cow dung. The engineer loads up, the drives off to introduce us to the hydrogen-extraction process. Essentially, the poop marinates in large pools and generates biogas, which can then have the hydrogen removed. The dairy farmer returns, he and the engineer fuel up a Mirai, and they drive back to farm...snip more Full article: http://www.businessinsider.com/toyota-is-taking-on-the-hydrogen-car-haters--including-elon-musk-2015-4 What is Hydrogen? What is the potential of Hydrogen? When Toyota is done with Musk, the little Musk-Rat will wish he never talked Bullsh*t. Because Toyota is the biggest car manufacturer in the world- 10 million cars per year. They KNOW Cars. Musk-Rat knows Bullshit.
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#1. To: Operation 40 (#0)
Do you work for the business concerns Musk is competing with?
Why do you ask?
#2. To: Pericles (#1)
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