Texas Sen. Ted Cruz’s newly minted presidential campaign is the media equivalent of a juicy rib-eye that robbers use to distract a guard dog during a heist. He’ll get a ton of media attention, and he’ll get to spread his message — which may be all that Cruz is after — but Cruz almost certainly has no shot of winning the nomination, according to every indicator that predicts success in presidential primaries. First, Cruz doesn’t have enough support from party bigwigs. To win the Republican or Democratic nomination, you need the backing of at least some of the party apparatus. At a minimum, your fellow party members shouldn’t hate you. Otherwise, you end up getting the Newt Gingrich 2012 treatment. That is, you get pounced on the moment you’re seen as a threat to win the nomination.
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