Science-Technology
See other Science-Technology Articles
Title: Facebook Atlas: Giving Advertisers Invasive Maps of Your Life
Source:
eHow
URL Source: http://www.ehow.com/ehow-tech/blog/ ... rs-invasive-maps-of-your-life/
Published: Jan 12, 2015
Author: Katherine Albrecht & Liz McIntyre
Post Date: 2015-01-12 06:41:39 by Tooconservative
Keywords: Facebook, Privacy
Views: 7879
Comments: 21
Facebook has quietly introduced a new service for advertisers called “Facebook Atlas,” and we’re giving it a “thumbs down” because it’s not good for your privacy. Like an atlas, it offers a collection of maps, but these maps show the whereabouts and activities of Internet users — whether Facebook subscribers or not. These detailed maps are chock full of tidbits about the online and offline lives of consumers — and your life is most likely in this collection, whether you like it or not. You may think you can protect yourself online by deleting cookies and enabling the “do not track” feature in your browser, but Facebook Atlas has been designed to overcome these limitations. In fact, it’s people’s new-found privacy consciousness that’s driving marketers to develop surveillance methods like Atlas that are difficult to escape from. These days, most of us use multiple electronic devices to access the Internet, which makes it harder for marketers to track and profile people and their purchases. It’s also difficult for marketers to gauge the success of targeted ads if they can’t follow up on your purchase behavior to see if the ad worked. For example, if you browse an online store with your iPhone and later make a purchase at a brick and mortar store, or place an order through your tablet or desktop computer, it’s hard to link the two events. These blind spots are frustrating to marketers who want to know everything about you. They also crave the ability to watch those consumers who have the nerve to delete cookies or turn on “do not track” on their devices to help protect their privacy. Enter services like Atlas, designed to collect and consolidate information about everyone, no matter what devices they use, what cookies they delete or where they choose to shop. Atlas learns what devices people use by tracking their sign ins to Facebook and to a network of partner sites. Then it follows online activities like ad clicks using a wide variety of trackers, including persistent cookies and web beacons that are more difficult to delete. Atlas can also update your marketing profile by recording searches you do at non-private search engines and may use information gleaned from “free” email services that carefully analyze every message that passes through their servers. Here’s a list of possible sources they might use, straight from the company’s privacy policy: Atlas does not honor “do not track” requests set in people’s browsers. If you read through the lines of its carefully crafted privacy policy, Atlas states that even if you opt out of targeted advertising through the Network Advertising Initiative or Digital Advertising Alliance Consumer Choice Page, they’ll still track your behavior and store it — they just won’t serve you personalized ads. Gee, thanks! Check out their policy for yourselves, foks. It doesn’t get much more invasive than this: Unfortunately, Facebook’s Atlas isn’t the only company doing this kind of no-holds-barred consumer activity mapping. It’s the latest marketing trend. But let’s face it. Facebook has a huge snooping advantage because so many people use its social media service and often do so on multiple devices. Being tracked is not only offensive, it’s dangerous to our privacy and our civil liberties. Once a private company has your information, the government can get its hands on it, too. Here are a few ways to help minimize your exposure to these ramped up information collection schemes: Til next time, Katherine & Liz Join the privacy revolution by switching to StartPage.com the private search engine, and using StartMail.com encrypted email, both projects Katherine has helped develop. You can catch Katherine on radio daily at www.kmashow.com. And please read our book, Spychips, to learn more about privacy-invading technology and how to defeat it.
(5 images) 
Facebook refers to Atlas as “People-based marketing,” which might lead you to think we, the people, are in charge of its mapping process. But we’re not. Marketers are in charge of this newfangled initiative and most of us are completely unaware. 
Post Comment Private Reply Ignore Thread
Top • Page Up • Full Thread • Page Down • Bottom/Latest
#1. To: TooConservative (#0)
I wish zuckerburg would choke on Obama next time they meet.
Zuck's power is derived from people being so ignorant about his data collection and selling their info to anybody for any purpose. Facebook definitely wants to get in bed with Big Gov. Already have actually. A lot of good advice here. Ghostery, NoScript, AdBlock Plus, and using DuckDuckGo or StartPage/Ixquick are a very good way to start shielding yourself from the tycoons'
Good seeing you posting over here. Good info.
But as many as received him, to them gave he power to become the sons of God, even to them that believe on his name (John 1:12)
It is good info. Besides, debating Marxist dogma with the newly-resurrected Willie Green has a very short shelf life with me.
About everyone in my family uses facebook. They don't care about that stuff. Except my two brothers like me have never signed up. Everyone else has though. Parents, wife, kids etc. I got pissed at my mom for posting my pic on there. I don't want my face auto tagged. Maybe I need to make a facebook page and have everyone go to my "funeral" because I died.
Willie Green is a marxist? Hmm. He is signed up over here too. Long ago. I don't know much about him except his screen name though.
A friend and I both stay off Facebook. It is such a huge scam. If there was any kind of investigative reporting in the media now, they would have blown the whistle on them long ago. Google is quite invasive but they at least keep the info to themselves to generate all their sidebar ads. Facebook monetizes it by selling to all kinds of groups. Facebook also got caught manipulating news feeds in the 2014 elections, testing how many weak-minded indy voters might be aroused to go vote by feeding them certain news stories on election day. No doubt, a new tactic the Left will be exploiting. We have to move people away from the Big Left data miners like Google and especially Facebook. Facebook is the open sewer of the internet. And using DDG/Ixquick for search is also quite effective at anonymizing your web searches.
Never joined for those reasons. People think I'm anti-social. I'm anti-big brother tracking my steps.
The problem with Facebook is they plant their links on the news websites and track you when you visit that page. Same with Google, they have a tracking script embedded almost everywhere you go on the web. You'll see this on most any major website you visit.
While on active duty and given my access, I had to bow out of FB. Still won't do it.
But as many as received him, to them gave he power to become the sons of God, even to them that believe on his name (John 1:12)
Ah, another example of the Gruber principle at work. Well, some of us don't subscribe - and not out of ignorance.
Notice the mention of "Grubering" in his article list. Prose style and literacy seem to match up pretty well too.
Notice the mention of "Grubering" in his article list. Prose style and literacy seem to match up pretty well too. Clam dow, witless. I keep telling you:
Go away, troll. I have no interest in being stalked by Canaries or Harpies.
Not a chance, witless. Your Nazi tactics are ineffective.
Why are you so ashamed of your real LP identity? Why won't you tell LF who you were at LP?
Because he doesn't want to. It is his right. Why do you insist on knowing? It isn't really your business. It is his business.
Because we had a pair of ex-LP posters show up at the same time, posting in tandem, insisting they know us all but won't tell us who they were at LP. And Canaries do hunt in a pack. Of all the people who have come from LP, these two are the most likely to cause major trouble here. They're only making nice for the moment. Why are they so desperate to hang out with us, say that they know us and that we know them, but refuse to tell us who they were at LP? There is little doubt that we will eventually find out.
Stone: Because he doesn't want to. It is his right. Why do you insist on knowing? It isn't really your business. It is his business. I think I'm gonna like you, Stone.
Paranoia is a thought process that is heavily influenced by anxiety or fear, often to the point of irrationality and delusion; And if they stop making nice, den dat ol Devil Anse is goona come mosh em down. Relax, no one is here to hurt you….that I can see. Que sera, sera….est -ce pas vrai?
Some already know, witless. From the greeting I first received from you and a couple of other ex-LPers I first thought thta LF might be a cover for a witless protetction program. You and they validated the reason why I choose a new nom de guerre. I guess your panties would have remained unbunched had I just registered here as SOS and never mentioned LP at all. You may prefer that dishonesty but I don't. Flame on, Bro, but watch out, your pants are on fire.
#2. To: A K A Stone (#1)
I wish zuckerburg would choke on Obama next time they meet.
snoop search engines.
#3. To: TooConservative (#0)
#4. To: redleghunter (#3)
Good seeing you posting over here. Good info.
#5. To: TooConservative (#2)
Zuck's power is derived from people being so ignorant about his data collection and selling their info to anybody for any purpose.
#6. To: TooConservative (#4)
Willie Green
#7. To: A K A Stone (#5)
#8. To: TooConservative (#7)
Facebook is the open sewer of the internet.
#9. To: Fred Mertz (#8)
I'm anti-big brother tracking my steps.
In essence, if you have Javascript enabled, it will create script and some data variables to track you, then install its script in the page while will cause it to phone home to Google about where you are and what you are looking at. The Javascript script that gets loaded and executed is named ~http://google-analytics.com/ga.js. Google gets pings from you browsing the web this way constantly unless you block them. Sinister as Google is, Facebook is far more invasive, including being highly invasive of non-members.
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'XX-12345-1'],
['_setCustomVar', 1, 'view', "grid"],
['_setCustomVar', 2, 'theme', "light"],
['_setCustomVar', 3, 'logged_in', "false"],
['_setCustomVar', 4, 'show_comments', "false"],
['_trackPageview']
);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript';
ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' :
'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
#10. To: TooConservative (#7)
#11. To: TooConservative (#2)
Zuck's power is derived from people being so ignorant about his data collection and selling their info to anybody for any purpose. Facebook definitely wants to get in bed with Big Gov. Already have actually.
#12. To: SOSO, Hondo68, Fred Mertz (#11)
Ah, another example of the Gruber principle at work. Well, some of us don't subscribe - and not out of ignorance.
#13. To: TooConservative, Hondo68, Fred Mertz (#12)
ARealConservative
#14. To: SOSO (#13)
#15. To: TooConservative (#14)
Go away,
#16. To: SOSO (#15)
#17. To: TooConservative, SOSO (#16)
Why are you so ashamed of your real LP identity? Why won't you tell LF who you were at LP?
#18. To: A K A Stone (#17)
Because he doesn't want to. It is his right. Why do you insist on knowing? It isn't really your business. It is his business.
#19. To: A K A Stone, TooConservative (#17)
TC: Why are you so ashamed of your real LP identity? Why won't you tell LF who you were at LP?
I need some new haters. The old ones are starting to like me. ~ Author Unknown.
:)
#20. To: TooConservative, A K A Stone (#18)
Because we had a pair of ex-LP posters show up at the same time, posting in tandem, insisting they know us all but won't tell us who they were at LP. And Canaries do hunt in a pack.
Of all the people who have come from LP, these two are the most likely to cause major trouble here. They're only making nice for the moment.
There is little doubt that we will eventually find out.
#21. To: TooConservative (#16)
Why are you so ashamed of your real LP identity? Why won't you tell LF who you were at LP?
Top • Page Up • Full Thread • Page Down • Bottom/Latest
[Home] [Headlines] [Latest Articles] [Latest Comments] [Post] [Mail] [Sign-in] [Setup] [Help] [Register]