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Title: The Facebook camera that can recognise you every time you walk into a shop
Source:
Daily Mail
URL Source: http://www.dailymail.co.uk/sciencet ... ok-picture-time-walk-shop.html
Published: Aug 14, 2012
Author: Mark Prigg
Post Date: 2012-08-14 00:42:42 by A K A Stone
Keywords: None
Views: 3604
Comments: 14
Shoppers could soon be automatically recognised when they walk into a shop using a controversial new camera. Called Facedeals, the camera uses photos uploaded to Facebook to recognise people as they walk in. Shoppers who agree to use the system, which has not been developed with Facebook, will be offered special deals. A promotional video created to promote the concept shows drinkers entering a bar, and then being offerend cheap drinks as they are recognised. 'Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businesses—and fewer customers—have realized it,' said Nashville-based advertising agency Redpepper. They are already trialling the scheme in firms close to their office. 'A search for businesses with active deals in our area turned up a measly six offers. 'The odds we’ll ever be at one of those six spots are low (a strip club and photography studio among them), and the incentives for a check-in are not nearly enticing enough for us to take the time. 'So we set out to evolve the check-in and sweeten the deal, making both irresistible. 'We call it Facedeals.' Facebook recently hit the headlines when it bought face.com, an Israeli firm that pioneered the use of face recognition technology online. The social networking giant uses the software to recognise people in uploaded pictures, allowing it to accurately spot friends. The Facebook camera requires people to have authorised the Facedeals app through their Facebook account. This verifies your most recent photo tags and maps the biometric data of your face. The system then learns what a user looks like as more pictures are approved. This data is then used to identify you in the real world. In a demonstration video, the firm behind the camera showed it being used to offer free drinks to customers if they signed up to the system.
Poster Comment: Yeah it requires you to log in. But what about next year and the year after. Does it still require you to log in then? No they will be watching you. Get the F off Faceshit. There is a video at the source for anyone intersted.
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The mark of the Beast will be in the palm (iPhone) or on the forehead (facebook). You will not be able to buy or sell without it. - Ami, Boston, USA, 14/8/2012 03:25 Read more: http://www.dailymail.co.uk/sciencetech/article-2187801/Were-watching-The-camera-recognise-Facebook-picture-time-walk-shop.html#ixzz23UbGo4N1
Who is going to take the chip?
The video shows products being tagged with RFID, not people. There are a lot of technical challenges with RFID. The signal can be blocked with liquids and metals. We did a shopping car RFID demo at Microsoft back in the late 1990s. Anything sitting under a six pack of beer or gallon of milk, didn't register. This is one reason (the other is cost) why RFID's have not taken off in the market to the degree that was expected. Probably, Near-Field Communications is going to be the thing that really takes off, not RFID. Then of course, some nutty preacher will claim that its the "mark of the beast". NFC rectennas can already be printed for a penny each -- that's a price point that RFID has still not been able to reach.
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#2. To: Don SJN, meguro (#1)
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