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Title: Rainbow-colored Oreo a harbinger of more gay advertising (Queer company execs: "IN YOUR FACE!!" )
Source:
WaPo
URL Source: http://www.washingtonpost.com/lifes ... n6V_story.html?wprss=rss_style
Published: Jun 27, 2012
Author: Dan Zak
Post Date: 2012-06-27 12:19:39 by Liberator
Keywords: Propaganda, Gay, yu-klown
Views: 28888
Comments: 41
The rainbow-colored Oreo graphic unveiled for LGBT Pride month proves at least one thing: Gays are just as susceptible to clever marketing as straights. At long last! Equality under commercialization. (FACEBOOK) - A screengrab from Oreo's Facebook page. On June 25th, the company posted a photo of a rainbow-colored cookie accompanied by the word “Pride.” Nevertheless, the graphic, like all advertising, plays on consumers’ emotions. A rainbow Oreo endears itself to the LGBT community and its straight allies. Inclusion of demographics breeds profusion of message. “We are excited to illustrate what is making history today in a fun and playful way,” says Basil T. Maglaris, associate director of corporate affairs for Kraft, in an e-mail that tows the company’s sunny line. “Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values. There has been a lot of buzz about the image, and it shows how relevant OREO is to people even after 100 years.” A cultural moment — galvanized politically by Barack Obama’s May endorsement of same-sex marriage — is being validated and exploited economically by big business over and over again. Earlier this month JCPenney, after enduring fringe criticism for enlisting Ellen DeGeneres as a spokeswoman in February, doubled down with a Father’s Day advertisment featuring two fathers and their children dressed in sensible shorts and bright-colored polo shirts. Last month Gap put two young gentlemen inside one snug gray T-shirt next to the words “Be One.” In March, Ben and Jerry’s released an ice cream pint called “Apple-y Ever After” whose container depicted a tuxedoed pair atop a rainbow-ribboned cake. What’s next (besides eternal hellfire)? Probably more gay advertising. The risk-reward equation for corporate advocacy has changed over time, says Bob Witeck, president of the District-based Witeck Communications, Inc., which specializes in the gay and lesbian consumer markets. What’s the worst thing that could happen to Kraft? A denouncement from a special-interest group like One Million Moms, which recommended boycotting JC Penney for its “sinful nature” (the company, undeterred and still solvent as of press time, retained DeGeneres as a spokeswoman). What’s the best thing? (snip) The post on Oreo’s Facebook page encouraged a high-volume debate rife with misspellings, indignation and hysterical punctuation. One commenter: “this is absolutely disgusting!!! Vote with your dollar, I will NEVER buy anything Kraft Foods again.” Another: “Don’t worry about them people boycotting you Oreo - I never bought a single cookie from you and now I will.” Christians with no objection to same-sex marriage dunked the issue in Matthew 7 (“Judge not, that ye be not judged”). Christians opposing same-sex marriage cited Romans 1 (“Males committed indecent acts with males, and received within themselves the appropriate penalty for their perversion”). And cookie fiends were more concerned with what the graphic means for their dessert options: “So like are we actually getting rainbow Oreos?” The rainbow’s global status as a symbol of sexual equality comes in part from its embrace by corporations, says Gilbert Baker, the artist and vexillographer who created the rainbow flag in 1978. “It’s basically the same message as always: that our sexuality in all its colors is a human right,” says Baker, who lives in New York. “That’s why it fits us and endures. ... In the case of corporate appropriating — if they’re good to their employees and supportive of equal rights — that’s great because it sends the message farther out in the mainstream.” And his thoughts on the rainbow Oreo in particular? “I saw it,” Baker says. “Not sure I’d eat it.” This Oreo, though, is not actually for sale and, according to a fine-print disclaimer, is “made with creme colors that do not exist.” So LGBT-friendly Oreo enthusiasts will have to make do with the standard black-and-white version, despite its tacit endorsement of biracial marriage.
Poster Comment: Gee...WHAT agenda?? QUEER AND IN YOUR FACE. An Oreo, their genitalia - it doesn't matter. What next? Cookies shaped like vaginas?? Hot dogs shaped like penises? (never-mind) Queers don't mind telling the world that they wield tremendous economic and political clout at the highest levels of industry, the academe, and goobermint. Is it ANY wonder the nation has devolved in ALL aspects of culture? Btw, check out some of the comments...and note the author's "racial" tinge of this story at the end.
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Begin Trace Mode for Comment # 37.
#1. To: Liberator (#0)
The rainbow-colored Oreo may end up being Yukon's second most favorite taste.
Ooooooooooh.....Bwaaahaaa!! Fire Island and he shall celebrate this evening by sporting their new rainbow colored G-Strings and gulping down vast quantities of Rainbow Oreos (before gulping down each other for "desert".)
Ooooooooooh.....Bwaaahaaa!! Fire Island and he shall celebrate this evening by sporting their new rainbow colored G-Strings and gulping down vast quantities of Rainbow Oreos (before gulping down each other for "desert".) CT freaks!!!! LOLAYDA!!!! I don't even like Oreos, dishonorable assholes!!! What's the matter with you nutless cowards? Do you take pride in being dunces? Why are you so incredibly stupid? Neither of you three assclowns are capable of thinking, are you luberator? LOLAYDAS!!!!! You have no integrity, character, honor or conscience. You are a useless POS! You and your posse of nutless cowards and dishonorable assholes are incoherent and stupid,LOLAYDA!!! < / yukon >
Bwaahaa!! I give that impression of the Gay Canary an 11 on a scale of 1-10.
OMG! It looks like deckard "wuz hacked"
OR, Deckard...hacked yu-klown's botware program!
I just found out that after reading about some of the restaurants in Taiwan, yukon immediately booked a flight from Simpleton, Alaska to Taipei.
The Japanese have penis ice cream cones.... Looks like maybe he should stay there, he would feel right at home....
Aww, geez... THAT is sick. WHO said the Japanese were so proper and modest??
Over at Debito.org, there is a post today containing an e-mail from a foreigner in Japan who was shocked to find that a Rainforest Cafe in Chiba Prefecture was selling “Little Black Sambo” dolls. After explaining to the staff of the store that “sambo” was racial slur for black people and that the book “Little Black Sambo” was offensive, he succeeded in getting the dolls removed from the store’s shelves. I found the fact that the store removed the dolls to be rather surprising, given the popularity of “Little Black Sambo” in Japan. I would guess that Sambo goods are being sold at hundreds of stores throughout Japan, and the children’s picture book is available at almost any bookstore of significant size. Here are a few examples of Sambo merchandise that can be found on major online stores such as Rakuten and in shops such as Village Vanguard Grow your own palm tree, just like the ones Sambo likes to sit under! Demonstrate your love for Sambo with a cell phone strap! Shield your cell phone screen with this reflective Sambo cover (the person sitting next to you on the train won’t be able to read your mails, but they will know you’re a Sambo fan). Put Sambo’s black face on your back with one of these buttons! If one were to tell the average Japanese person that “sambo” was a racial slur similar to “nigger” and that the book “Little Black Sambo” was an offensive book full of racially insensitive imagery, one would probably be met with a response of surprise or confusion. To many Sambo is just a cute little character in a cute children’s book, and it is hard to understand what could be so offensive about it. When a new edition of the book was printed several years ago, Metropolis had an article mentioning Japanese views of the book: In the June edition of Bungei Shunju, Zuiunsha’s Tomio Inoue takes the whole “racist vs. insensitive” discussion to a new level, saying that it’s OK to reprint the story since “in the world today, there aren’t feelings of discrimination toward black people because we see them active in many areas and having a positive impact on many people… I think we need to have more faith in the children of Japan.” Inoue claims that Sambo was a common name in northern India meaning “excellent,” and he describes Dobias’ golliwog-like depictions of the supposedly Indian child as a “bold use of color.” In the US, where the book is also in print and has been a regular bestseller, illustrator Fred Marcellino apparently solved the debate with The Story of Little Babaji, in which he changed the names of the characters to Babaji, Mamaji and Papaji. But the Japanese version keeps the original names and illustrations. And while an online petition protesting the Japanese reprint has sprung up, it has only garnered a few hundred signatures, many from abroad. In a country where the black population remains small, it seems that many Japanese don’t care that sambo is considered to be as offensive as “darky” or “pickaninny.” In the two months since it was published, Chibikuro Sambo has already reportedly sold over 100,000 copies. Time Magazine also ran a story back in 2001 about the Sambo/Japan issue: Americans, of course, have produced their own unflattering images of the Japanese over the years — from the malevolent figures depicted on World War II posters to more benign, but not necessarily inoffensive, postwar depictions. “If there were yellow dolls in the U.S. with buck teeth, narrow slanted eyes and called Jap, of course the Japanese would be angry,” says Kaname Saruya, who teaches American history at Tokyo Woman’s Christian University. “They’re doing the same thing here with Sambo, but they don’t realize it. Japanese are obtuse.” Obtuse or not, that is little consolation for American blacks: having made progress, however limited, against bigotry at home, they are appalled to find a troubling reflection abroad. The Time Magazine article raised an interesting point about how Japanese would probably be offended by racist “Jap” cartoons, and Debito.org has been trying to test this theory with a parody version of “Little Black Sambo” called “Little Yellow Jap”: The full parody book, which is full of racist images of Japanese similar to the images of blacks in the Sambo book, can be viewed here. On it’s last page it explains that it is a parody and has a message for Japanese readers: “The words ‘JAP’ and ‘SAMBO’ are comparable words, and discriminatory langauge. Let’s refrain from words which encourage this kind of discrimination. ‘Chibi Kuro Sanbo’ as a book is unsuitable for a multiculturalizing Japanese society. The message is a good one, but I’m not sure if those who see the parody comic will fully understand how many foreigners see the images and content of “Little Black Sambo” as similarly offensive. As much as I dislike “Little Black Sambo” and want to see it disappear, I doubt that it will any time soon. http://www.debito.org/chibikurosanbo.html That penis ice cream cone disgusts you, but do you feel the same way about the cultural insensitivity to racism the Japanese love of 'Little black Sambo' in their merchandising?
#39. To: Ferret Mike (#37)
(Edited)
Actually, the penis ice cream cone excites luberator, not disgusts him. And, no, he has made his racist views towards black people plainly obvious while posting with Jethro over at the 4dum so those sambo things won't bother him at all.
They have similar stuff in Mexico, and on progressive Bush chimp sites. In the cases of Japan and Mexico it signifies a free and open society not hung up on nanny state political correctness. The bush chimp sites demonstrate progressive nanny statist hypocrisy. They somehow figure that bigotry is OK, as long as it's whitey, and not one of their sacred cow "minorities"... gays, blacks, injuns, dry-foot Cubans, and others with gov mandated special privileges. Some animals are more equal than others, to you neo-progressive libtards descended from apes. You've got the Boosh neo-libtard chimp gene!
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#3. To: nativist nationalist, calcon (#1)
The rainbow-colored Oreo may end up being Yukon's second most favorite taste.
#9. To: Liberator, nativist nationalist, calcon (#3)
(Edited)
The rainbow-colored Oreo may end up being Yukon's second most favorite taste.
#10. To: Deckard, nativist nationalist, calcon (#9)
#14. To: Liberator, Deckard, nativist nationalist, , (#10)
#20. To: calcon, Deckard, nativist nationalist (#14)
OMG! It looks like deckard "wuz hacked"
#23. To: Liberator, nativist nationalist, calcon (#20)
#30. To: Deckard, Liberator (#23)
I just found out that after reading about some of the restaurants in Taiwan, yukon immediately booked a flight from Simpleton, Alaska to Taipei.
#33. To: CZ82 (#30)
The Japanese have penis ice cream cones....
#37. To: Liberator (#33)
(Edited)
Replies to Comment # 37. That penis ice cream cone disgusts you, but do you feel the same way about the cultural insensitivity to racism the Japanese love of 'Little black Sambo' in their merchandising?
#41. To: Ferret Mike, *Liberal Rehab Staff* (#37)
End Trace Mode for Comment # 37.
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