'How would a Jewish person feel if you put a swastika on a shoe?' Adidas under fire for unveiling new trainer with orange 'shackles' like those worn by black slaves
- JS Roundhouse Mids have bright 'shackles' that fit around wearer's ankles
- Many have compared devices to those worn by black slaves in America
- 2,000 label design 'offensive, ignorant' and say Adidas 'sunk to new lows'
By Daily Mail Reporter
PUBLISHED: 04:58 EST, 18 June 2012
| UPDATED: 07:31 EST, 18 June 2012
Adidas has sparked outrage and been accused of 'promoting slavery' by creating a new pair of trainers which have bright orange 'shackles' that fit around the wearer's ankles.
The clothing giant is under fire for its August scheduled release of the JS Roundhouse Mids, which many have compared to the devices worn by black slaves in 19th Century America.
The seemingly innocent promotional material, uploaded to Facebook earlier this month, asks: 'Got a sneaker game so hot you lock your kicks to your ankles?'
Outrage: Adidas has sparked anger and been accused of 'promoting slavery' by creating a new pair of trainers which have bright orange 'shackles' that fit around the wearer's ankles
Controversial: Many have said the shoes have connotations of the slave trade (left) and prisoners (right)
But the shoes have sparked angry debate online, with many saying there is a more cynical tone to the advertisement.
More than 2,000 people have labelled the design 'offensive' and 'ignorant' and say the firm has 'sunk to new lows' in its 'slavewear' product.
Dr Boyce Watkins, writing for Your Black World, said: 'Shackles. The stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable.
Click for Full Text!