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Title: Amercia! Epic Mitt Romney App Gaffe Goes Viral Online
Source: Mashable
URL Source: http://mashable.com/2012/05/30/amercia/
Published: May 30, 2012
Author: Sam Laird
Post Date: 2012-05-30 15:03:50 by Hondo68
Keywords: “Im a Mom for Mitt", Zac Moffatt Mitts digital dire, show their pride
Views: 2267
Comments: 6

Mitt Romney launched an official iPhone app Tuesday night — only to find that it came with one glaring, humiliating oversight for his campaign.

Here’s how the free app works: You take a photo, then are able to lay one of 14 “I’m With Mitt” banners over the image. The banners shout slogans such as “I’m a Mom for Mitt.” Then you can post the photo directly to Facebook or Twitter, or email it to a friend. The friend then receives a message reading: “I’m with Mitt Romney in 2012. And here’s a photo showing my support. Check it out!”

The problem? One of the 14 options reads, in fact, “A Better Amercia.” Yes, Amercia. A-M-E-R-C-I-A.

Just a couple hours after the app was officially announced, the Twittersphere and online peanut gallery were already having a field day with the editorial oversight. Obama supporters, media and general snarkmeisters reveled in taking photos with the glitchy app and inserting “Amercia” into some of Romney’s most memorable campaign quotes.

UPDATE: Mitt Romney’s “With Mitt” iPhone app no longer includes the “Amercia” typo.

Tuesday was a big night for Romney, and the app’s release was intended in part to help celebrate his likely capture of the Republican presidential nomination after the Texas primary. Zac Moffatt, Romney’s digital director, told Mashable Thursday afternoon that the app was meant to be a simple way for Romney backers to show their pride as the candidate took a big symbolic step toward the White House.

“We thought this would be a fun, easy way to showcase support,” Moffatt said. Instead, the app became a platform for ridicule.


Poster Comment:

Typical illegal alien from Amercia with a Mexican father, doesn't give a damn about America, but wants a better Amercia.

Deport!

(2 images)

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Begin Trace Mode for Comment # 3.

#3. To: hondo68 (#0)

better Amercia.

cia

spooky !

BorisY  posted on  2012-05-30   16:34:00 ET  Reply   Untrace   Trace   Private Reply  


Replies to Comment # 3.

#6. To: BorisY (#3)

cia

spooky !

Yes!!!

Thunderbird  posted on  2012-05-30 20:06:04 ET  Reply   Untrace   Trace   Private Reply  


End Trace Mode for Comment # 3.

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