Million Moms Rips JCPenney on Gay Culture War
By Abby Ellin
May 3, 2012
(Image credit: JCPenney)
When JCPenney last heard from One Million Moms, the pro family advocacy organization was threatening to boycott the national retail chain for refusing to fire openly gay spokeswoman Ellen DeGeneres.
By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years, OMM, a division of the American Family Association wrote on its website.
But JCP refused to budge, and the Moms, overwhelmed with so many other issues, had no choice but to move on.
But now they are back and JCP is once again their targetthis time for showing a happy female couple in its May catalogue. And how do we know the women are a couple? Because, as OMM notes, On pages ten and eleven, under the title Freedom of Expression, youll find Wendi and her partner Maggie and daughters and again Wendi, daughters Raven and Clover, and partner Maggie in text. In the picture both women are wearing wedding bands.
Last time the Moms contacted JCPs corporate office, they were given the brush off. So now they are encouraging concerned customers to call or visit their local store managers. But they urge kindness when you ask them to tell corporate that they should remain neutral in the cultural war.
In an email statement, JCPenney said that We want to be a store for all Americans. In celebration of Mothers Day, were proud that our May book honors women from diverse backgrounds who all share the heartwarming experience of motherhood.
Poster Comment:
These advertiser - marketing people are crazy !