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Title: Ruger Stops Accepting Firearms Orders (unable to meet demand spurred by neocon-phobia)
Source:
Off Grid Survival
URL Source: http://offgridsurvival.com/rugerstopsacceptinggunorders/
Published: Mar 23, 2012
Author: Off Grid Survival
Post Date: 2012-03-23 09:09:58 by Hondo68
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Keywords: order rate exceeds, capacity to rapidly fulfill, more than 1 million Rugers
Views: 6875
Comments: 16
Effective Immediately Ruger has stopped accepting Firearms Orders. The Company says that they have had to temporarily suspend the acceptance of new orders after receiving requests for more than one million units. Here is the Official Statement form Ruger: SOUTHPORT, CT –Sturm, Ruger & Company, Inc. (NYSE-RGR), announced today that for the first quarter 2012, the Company has received orders for more than one million units. Therefore, the Company has temporarily suspended the acceptance of new orders. Chief Executive Officer Michael O. Fifer made the following comments: In the Rise of the Prepper article, we warned that with Guns, Gold and Emergency Food all setting record sales numbers we will likely see major shortages hit the marketplace. As people begin to stock up on preparedness related items in response to the coming election cycle, we will likely see nationwide shortages similar to what happened during the elections in 2008. I fear this is only the beginning.
Poster Comment: They're postponing needed plant expansion and construction due to economic fears if Romney, Obama, or Santorum get elected, not to mention further second amendment violations.
After our story on the Rise of the Prepper, we have been inundated with emails from readers telling us how hard it’s becoming for them to obtain certain types of ammo. We also had a reader send us a press release this morning from Ruger.
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#1. To: hondo68 (#0)
Seems unlikely to me. I think they have hit a profitability price point, commanding premium prices. The goal for a premium brand like Ruger or Glock is to be considered a top brand and keep supply just a little short of what the market wants. As with Apple, you can wring more profit out of your market segment by winning the mindshare game against competing brands and keeping prices (and profits) high. People often mistakenly believe that the goal of manufacturers is to produce so many widgets that they drive the cost down and drive competitors out of the market. But that isn't how it works. Apple doesn't want to be #1 in desktop machines or even in laptops. They just want to be the premium brand for the upper class and the young tech leaders. They don't really want to be Dell or HP, selling commodity parts at commodity prices. They make a lot more by cornering the high-end market.
#2. To: TooConservative (#1)
There's always been waiting lists for Rugers, at least in my neck of the woods. Glocks not so much.
Top • Page Up • Full Thread • Page Down • Bottom/LatestThey're postponing needed plant expansion and construction due to economic fears if Romney, Obama, or Santorum get elected, not to mention further second amendment violations.
Replies to Comment # 1. The goal for a premium brand like Ruger or Glock is to be considered a top brand and keep supply just a little short of what the market wants.
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