[Home]  [Headlines]  [Latest Articles]  [Latest Comments]  [Post]  [Mail]  [Sign-in]  [Setup]  [Help]  [Register] 

Rare Van Halen Leicestershire, Donnington Park August 18, 1984 Valerie Bertinelli Cameo

If you need a Good Opening for black, use this.

"Arrogant Hunter Biden has never been held accountable — until now"

How Republicans in Key Senate Races Are Flip-Flopping on Abortion

Idaho bar sparks fury for declaring June 'Heterosexual Awesomeness Month' and giving free beers and 15% discounts to straight men

Son of Buc-ee’s co-owner indicted for filming guests in the shower and having sex. He says the law makes it OK.

South Africa warns US could be liable for ICC prosecution for supporting Israel

Today I turned 50!

San Diego Police officer resigns after getting locked in the backseat with female detainee

Gazan Refugee Warns the World about Hamas

Iranian stabbed for sharing his faith, miraculously made it across the border without a passport!

Protest and Clashes outside Trump's Bronx Rally in Crotona Park

Netanyahu Issues Warning To US Leaders Over ICC Arrest Warrants: 'You're Next'

Will it ever end?

Did Pope Francis Just Call Jesus a Liar?

Climate: The Movie (The Cold Truth) Updated 4K version

There can never be peace on Earth for as long as Islamic Sharia exists

The Victims of Benny Hinn: 30 Years of Spiritual Deception.

Trump Is Planning to Send Kill Teams to Mexico to Take Out Cartel Leaders

The Great Falling Away in the Church is Here | Tim Dilena

How Ridiculous? Blade-Less Swiss Army Knife Debuts As Weapon Laws Tighten

Jewish students beaten with sticks at University of Amsterdam

Terrorists shut down Park Avenue.

Police begin arresting democrats outside Met Gala.

The minute the total solar eclipse appeared over US

Three Types Of People To Mark And Avoid In The Church Today

Are The 4 Horsemen Of The Apocalypse About To Appear?

France sends combat troops to Ukraine battlefront

Facts you may not have heard about Muslims in England.

George Washington University raises the Hamas flag. American Flag has been removed.

Alabama students chant Take A Shower to the Hamas terrorists on campus.

In Day of the Lord, 24 Church Elders with Crowns Join Jesus in His Throne

In Day of the Lord, 24 Church Elders with Crowns Join Jesus in His Throne

Deadly Saltwater and Deadly Fresh Water to Increase

Deadly Cancers to soon Become Thing of the Past?

Plague of deadly New Diseases Continues

[FULL VIDEO] Police release bodycam footage of Monroe County District Attorney Sandra Doorley traffi

Police clash with pro-Palestine protesters on Ohio State University campus

Joe Rogan Experience #2138 - Tucker Carlson

Police Dispersing Student Protesters at USC - Breaking News Coverage (College Protests)

What Passover Means For The New Testament Believer

Are We Closer Than Ever To The Next Pandemic?

War in Ukraine Turns on Russia

what happened during total solar eclipse

Israel Attacks Iran, Report Says - LIVE Breaking News Coverage

Earth is Scorched with Heat

Antiwar Activists Chant ‘Death to America’ at Event Featuring Chicago Alderman

Vibe Shift

A stream that makes the pleasant Rain sound.

Older Men - Keep One Foot In The Dark Ages


Status: Not Logged In; Sign In

Talk Radio Watch
See other Talk Radio Watch Articles

Title: Limbaugh Clash Has Advertisers Recalculating Web’s Power
Source: Bloomberg
URL Source: http://www.bloomberg.com/news/2012- ... culating-web-s-power-tech.html
Published: Mar 15, 2012
Author: Edmund Lee
Post Date: 2012-03-15 13:40:48 by Brian S
Keywords: None
Views: 1591
Comments: 1

A day after Rush Limbaugh called Georgetown law student Sandra Fluke “a slut,” Angelo Carusone, a Washington-based activist, began contacting advertisers to boycott Limbaugh’s show -- over the phone, via e-mail, through Twitter Inc. and on Facebook Inc. (FB)

Twenty-four hours later, six companies, including Geico Corp. (156714Q) and Citrix Systems Inc., dropped their ads on the conservative radio program. After three days, 18 more companies, including AOL Inc. (AOL) and Sears Holdings Corp., pulled their marketing. Before the week was out, 27 more, including Netflix Inc. and Capital One Financial Corp., cut spots from “The Rush Limbaugh Show,” heard by more than 13 million listeners daily.

“The boycott wouldn’t have had the same effect without Twitter or Facebook,” said Carusone, campaign director for Media Matters for America, which is dedicated to “monitoring, analyzing, and correcting conservative misinformation in the U.S. media,” according to its website. He was careful to add that others across the Internet fueled a campaign that thus far has prompted at least 51 advertisers to cut ties to Limbaugh -- in less than eight days.

While threats of boycotts over content are as old as old media, online social outlets have matured -- both in use and perception -- to the point that major corporations now weigh these campaigns more seriously and with an urgency not seen before. The collective power of social media to specifically target a group of companies has never been more dramatically on display than in the Limbaugh incident, shaking companies as diverse as San Diego-based ProFlowers and Dearborn, Michigan- based Ford Motor Co. (F)

Facebook ‘Likes’

Clear Channel Communications Inc.’s Premiere Radio Networks, which distributes Limbaugh’s show, said most participants in these online efforts aren’t customers of the businesses they reach out to and are driven by “professional special interest groups.”

“If one is discussing social media activity and success, please note that Rush has more than 1 million ‘likes’ on Facebook and more than 2.3 million unique visitors to his website monthly,” said Rachel Nelson, a spokeswoman for Premiere, in an e-mail.

‘Vocal Minority’

Whether the Limbaugh boycott continues or withers -- Limbaugh himself has said dropping advertisers is like “losing a couple of French fries in the container when it’s delivered to you in the drive-thru. You don’t even notice it” -- the questions it has raised for companies have taken center stage.

“Should a vocal minority drive major business decisions?” said Scott Monty, the social media director for Ford. “Or are they a minority that is using the online space as a platform when they don’t have purchase power or influence that others have? From a data and analysis perspective, the jury is still out on that.”

Fluke came under attack after testifying before Congress and supporting President Barack Obama’s regulations mandating insurance coverage of contraception. Limbaugh had started to criticize Fluke earlier in the week, for at least three days, according to Carusone, culminating in his remark on Feb. 29: “What does that make her? It makes her a slut, right? It makes her a prostitute.”

Ford on Twitter

Within 24 hours of that statement, Carusone and his colleagues at Media Matters started making calls, beginning with national advertisers. “I knew they would appreciate the heads- up,” he said. “The stakes are higher for them.”

Carusone reached Ford’s Monty through Twitter and sent him a link to an audio recording of Ford’s ads that he uploaded to Google Inc. (GOOG)’s YouTube site.

“We were alarmed that people were hearing Ford ads on the Limbaugh show,” Monty said in a phone interview. “But we wanted to confirm.”

It took at least two days for Ford to corroborate Carusone’s claims. A few days later, the company asked radio stations syndicating Limbaugh’s shows to make sure its ads weren’t airing.

Monty said Ford never advertised on Limbaugh on purpose and that its ads aired either as a result of a mistake on the part of a radio station or because Ford’s ads aired on a network that included Limbaugh. Many other advertisers, according to Carusone, reacted similarly, saying they didn’t know their marketing messages were on Limbaugh’s show.

Social Media Activity

Monty, who joined Ford more than three years ago to lead its social media effort, said industries in general no longer consider his title mere window dressing to spruce up a company’s image for the Internet audience. Ford’s quick response to Monty’s information was evidence of how seriously the company considers these online outlets.

“Ford has taken a much more active role in social media,” he said. “We’re listening to customer complaints. But it’s also a way to keep track of what they like, too. We’re much better than we were even a year ago.”

At the same time Carusone was contacting advertisers, Nita Chaudhary began her own, parallel effort. Chaudhary, who co- founded women’s-rights group UltraViolet last year, said she was incensed after reading through a transcript of Limbaugh’s “slut” comments.

She spent that afternoon finding Limbaugh advertisers, via the Web and through Media Matters’ website, which had started to track who was still airing marketing on the show. Washington- based UltraViolet and Media Matters aren’t affiliated.

Catering to Women

Chaudhary decided to specifically target the online florist ProFlowers because “this is a company that caters largely to women,” she said in a telephone interview. “Nobody should want to have a part of what Rush said. He just called a vast part of their customer bases ‘sluts.’”

UltraViolet, which has a full-time staff of two, reached out to its members and collected 100,000 signatures online in two days for a petition asking ProFlowers to boycott the show.

Chaudhary estimates around 30,000 of those followed up with calls to ProFlowers’ customer complaint line, wrote posts to its Facebook page and made comments on Twitter, mentioning the company’s account the weekend after Limbaugh’s Fluke comments.

The ProFlowers Facebook page was riddled with thousands of comments by March 3, two days into Chaudhary’s petition. One read: “I will not buy products from ProFlowers ever again.”

The following day, four days after Limbaugh controversy erupted, ProFlowers retreated. The company announced it would suspend its advertising on the show, posting on its Facebook page: “Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company.”

“It worked,” Chaudhary said.

Jen Carroll, a spokeswoman for ProFlowers, declined to comment.

Even with UltraViolet’s small size, Chaudhary said its “organizing was so effective because people were in an information environment -- as they’re Googling it a tweet comes in, or they get an e-mail from us giving them a way to take action. If the information environment had not existed, this would have been a slower campaign.”

Post Comment   Private Reply   Ignore Thread  


TopPage UpFull ThreadPage DownBottom/Latest

#1. To: Brian S (#0)

The following day, four days after Limbaugh controversy erupted, ProFlowers retreated. The company announced it would suspend its advertising on the show, posting on its Facebook page: “Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company.”

Their big push is for Valentine's Day.

Bet they're back for that next year. We'll see if they run ads for Mom Day.

Tooconservative  posted on  2012-03-15   13:58:37 ET  Reply   Trace   Private Reply  


TopPage UpFull ThreadPage DownBottom/Latest

[Home]  [Headlines]  [Latest Articles]  [Latest Comments]  [Post]  [Mail]  [Sign-in]  [Setup]  [Help]  [Register] 

Please report web page problems, questions and comments to webmaster@libertysflame.com