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Title: EXCLUSIVE: 141 Companies Drop Advertising From Rush Limbaugh
Source:
THINKPROGRESS
URL Source: http://thinkprogress.org/media/2012 ... nies-advertisng-rush-limbaugh/
Published: Mar 12, 2012
Author: Judd Legum
Post Date: 2012-03-12 13:21:48 by Brian S
Keywords: None
Views: 7523
Comments: 16
The existance of the memo was first reported over the weekend by Radio-info.com, an industry newsletter. Radio-info did not publish the full list of companies. The memo was posted website of the Traffic Directors Guild of America, an association of professionals who distribute paid advertisements to radio stations. The memo was quickly deleted but ThinkProgress obtained a copy from a Google snapshot of the site taken on March 9. Previously, ThinkProgress has reported that 50 companies requested their advertising be pulled from the Rush Limbaugh show following his sexist attacks on Sandra Fluke. The publication of the memo adds an additional 91 companies to the list of companies that have dropped Limbaugh: 21st Century Insurance • Hotels.com • Rite Aid • Ace Hardware • Honda • Robitussin • Acura • IBM • Sam Adams • Advance Auto Parts • Icy Hot • Sam’s Club • Advil (All products) • Intuit/Small Business • Schiff – Digestive Advantage • Alacer/Emergen-C • Schiff – Mega Red • Allegra (all products) • Johnson & Johnson (All Brands) • Schiff – Move Free • Kohl’s • Schiff – Sustenex • Ally Bank • La Quinta • Scotts Miracle-Gro (all products) • American Express • Lifetime • Autozone • Little Caesars • Sony • Boston Beer • Lowe’s • State Farm • British Petroleum • Luxottica • Staples • Bullfrog Sunblock • Macy’s • Sterling/Kay Jared Jewelers • Caltrate • MasterCard • Subway • Centrum • McDonalds • Takeda Uloric • Chapstick • Midas • The Home Depot • Clorox (Pinesol/Homecare) • Napa Auto Parts • ThermaCare • Cortizone • National Realtor • Toyota • DeVry • NBC-TV • Discover Card • Office Depot • Twinings of London • Domino’s Pizza • Office Max • Tyson/Wright Brand Bacon • Exxon/Exxon Mobil • One Main Financial • Unisom • Farmers Insurance • United Healthcare • Ford • Orkin • U.S. Army • Outback • U. S. Postal Service • General Motors (All products -GM Certified Service • Chevy • Onstar • Cadillac • etc) • Preparation H • Visa • Gold Bond (all products • ProNutrients (all products) • Walgreens • Grainger • Progressive Insurance • Wal-Mart • Green Mountain Coffee • Prudential • Wells Fargo • Hallmark • Radio Shack • Wrigley • H&R Block • Rent-A-Center • Yahoo! You can view a copy of the memo below: Premiere Networks List Of Advertisers Asking Not To Advertise On Limbaugh And Other Right-Wing Hosts 
ThinkProgress has obtained an internal memo from Premiere Radio Networks listing 96 national companies that have “specifically asked” their advertisments not be played during the Rush Limbaugh Show. Premiere is the distributor of Limbaugh’s program. The advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity. According to the memo, the listed companies’ advertisements should be excluded from these programs because they have been “deemed to be offensive.”
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Begin Trace Mode for Comment # 14.
#4. To: Brian S, A K A Stone (#0)
Premiere denies that there has been any move by these sponsors to drop Limbaugh's show. Instead, they point out that the vast majority of those firms listed have never advertised on Rush. Or Levin or Hannity or MSNBC or on any controversial political talkshow. This list keeps growing because the Media Matters bunch and ThinkProgress bunch keep issuing these bogus lists of companies who are supposedly boycotting Limbaugh when they were never advertisers of his to begin with. You must think we are stupid to even try to post something like this.
I have heard many of those listed advertising on the local stations during the Limbaugh show.
I've heard some, not many. But those are all the syndicated ads, part of the program. You're talking about local advertising which is where the local stations get their revenue. So losing two subscriber stations and gaining one isn't that bad, really just background noise as stations move into or out of a particular radio genre like talk radio. I still see nothing that looks that painful to Limbaugh long-term. His main problem, that his target demographic is aging, is unchanged.
I've heard virtually all of them at some point or the other on the two main stations in my area that carry him. I'm also aware it's local advertising, but because it occurs during the Limbaugh program they have been able to get top dollar.
We'll see if they stay away. I think they'll sneak back in.
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#8. To: TooConservative (#4)
Instead, they point out that the vast majority of those firms listed have never advertised on Rush. Or Levin or Hannity or MSNBC or on any controversial political talkshow.
#11. To: mininggold (#8)
I have heard many of those listed advertising on the local stations during the Limbaugh show.
#13. To: TooConservative (#11)
You're talking about local advertising which is where the local stations get their revenue.
#14. To: mininggold (#13)
I'm also aware it's local advertising, but because it occurs during the Limbaugh program they have been able to get top dollar.
Replies to Comment # 14.
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