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Title: Limbaugh Show Faces New-Media Backlash; Second Radio Station Drops Rush Limbaugh
Source:
Bloomberg
URL Source: http://www.bloomberg.com/news/2012- ... media-as-advertisers-flee.html
Published: Mar 6, 2012
Author: Christopher Palmeri
Post Date: 2012-03-06 11:22:29 by Brian S
Keywords: None
Views: 2368
Comments: 5
Rush Limbaugh faced rising pressure from critics who are using new media to keep advertisers away from his long-running radio show. At least 10 companies, including online publisher AOL Inc. (AOL), have dropped the most-popular U.S. talk-radio show after Limbaugh called Georgetown University law student Sandra Fluke a “prostitute” and a “slut.” Fluke appeared before Congress on Feb. 23 to speak in favor of President Barack Obama’s policy requiring insurers to provide birth control to women. Much of the pressure on advertisers has come from online activists using Twitter and Facebook to mobilize against Limbaugh. They see undermining the program’s economic viability as the way to force distributor Clear Channel Communications Inc. (CCMO)’s Premiere Radio Networks (3069Q) to stop syndicating the show. “The tactic of just asking advertisers has been a very successful one,” said Krystal Ball, a 30-year-old MSNBC commentator who started a website called boycottrush.org. “So as long as that is successful, we’ll continue.” Ball, a Democrat, ran unsuccessfully for Congress in 2010. The campaign targeting Limbaugh is led by groups like Media Matters for America and the Ohio Democratic Party. “The social media world has really exploded,” said Terry O’Neill, president of the National Organization for Women. “I think Rush Limbaugh is going to go down over this.” More big companies, including Sears Holdings Corp. (SHLD), owner of the namesake retailer and discounter Kmart, insurer Geico Corp. (156714Q) and tractor maker Deere & Co. (DE), are taking steps to ensure their advertisements stop appearing on Limbaugh’s show. Deere Dealers Ads were placed on the program by Deere dealers through a network and not by the manufacturer, said Kenneth Golden, director of global public relations for the Moline, Illinois- based company. “Deere is reviewing the placement of these advertisements, as the company has not chosen to be a current advertiser,” Golden said. Instructions to keep Sears and Kmart ads off of Limbaugh’s show weren’t followed, according to Chris Brathwaite, a spokesman for their Hoffman Estates, Illinois-based parent. The company doesn’t buy media based on political affiliations, Brathwaite said. “Sears and Kmart did not intentionally advertise on the Rush Limbaugh show,” according to a company statement. “Sears Holdings has taken actions to ensure our ads do not run on this show.” Geico has banned advertising on Limbaugh’s programs since 2004, according to a customer-service e-mail. “On occasion, a local station may mistakenly run a GEICO ad in the wrong time slot,” the e-mail said. “We are directing our ad buyers to make sure that does not happen.” ‘Leftists Who Despise’ Clear Channel, based in San Antonio, didn’t respond to phone calls and e-mails seeking comment. The company was taken private in a buyout led by Bain Capital Partners LLC and Thomas H. Lee Partners LP in July 2008. A small number of shares of its parent, CC Media Holdings Inc., are traded publicly. CC Media lost 7.1 percent yesterday to $6.04 and has climbed 38 percent so far this year. Limbaugh, 61, apologized to Fluke on his website on March 3 and on his radio program yesterday, saying he “acted too much like the leftists who despise me.” He addressed the advertiser flight, telling listeners: “What we’re gonna do is replace those that leave, those that no longer want access to you, those advertisers who no longer want your business, fine. We’ll replace them. It’s simple, really.” Second radio station drops Rush Limbaugh A second radio station has dropped Rush Limbaugh's program after he called a Georgetown University student a "slut" and "prostitute" for speaking out on President Obama's birth control policy. WBEC in Pittsfield, Mass., joined KPUA in Hilo, Hawaii, in dropping the syndicated radio show hosted by the conservative icon. "Certainly his comments were outrageous," WBEC General Manager Peter Barry told The Berkshire Eagle. "There's no reason to resort to derogatory comments." Limbaugh apologized again to Sandra Fluke during his show Monday, as a follow up to a written statement issued Saturday. But that hasn't been enough for at least a dozen national and local advertisers, such as AOL and Sears, to remove their advertising from his show. Fluke, a 30-year-old law student at Georgetown, said yesterday on ABC's The View that Limbaugh's apology did nothing to change the situation content.usatoday.com/comm...2F9SauyOebCjlha4WWfLY1w4o
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#1. To: Brian S, *Ron Paul for President* (#0)
Oh no, now you'll have to order the boxed set of DVD's! Mega-Ditto onward.
Obama's watch stopped on 24 May 2008, but he's been too busy smoking crack to notice.
The sponsors that dropped him will suffer a loss of sales..... guaranteed!!!! Especially since some of them advertise with Leftard programs and haven't dropped them for some of their rhetoric......
A taxpayer that votes for Obama is like a chicken that votes for Col Sanders!!!!
Especially since some of them advertise with Leftard programs and haven't dropped them for some of their rhetoric...... My prediction. Not much is going to happen. If he is dropped from 20 stations, no impact. If this goes badly for Rush, he will go over to XM and their sales will go through the roof.
He is on over 6-700 stations nationwide so loosing a few is no big deal.... What the Left wants is for him to shut up permanently and that's why this is being made into such a big deal when it actually isn't.... They don't want to stupid masses to have any inkling whatsoever of the truth, for if the masses ever wised up they would be out on their asses!!!! Since she wouldn't accept his apology he should have came out and said "OK fine, I take back my apology you obviously know who/what you are"!!!!! You know I think you're right about the XM bit because there are places he can't be heard right now (which is on purpose) and that would bypass all of them!!!
A taxpayer that votes for Obama is like a chicken that votes for Col Sanders!!!!
I love your tag line:)
"We (government) need to do a lot less, a lot sooner" ~Ron Paul
#2. To: Brian S (#0)
Rush Limbaugh faced rising pressure from critics who are using new media to keep advertisers away from his long-running radio show.
#3. To: CZ82 (#2)
The sponsors that dropped him will suffer a loss of sales..... guaranteed!!!!
#4. To: redleghunter (#3)
My prediction. Not much is going to happen. If he is dropped from 20 stations, no impact. If this goes badly for Rush, he will go over to XM and their sales will go through the roof.
#5. To: CZ82 (#4)
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