Quicken Loans Inc., the Detroit-based online mortgage lender, has joined the list of advertisers who have pulled advertising from the Rush Limbaugh syndicated radio program because of the conservative talk show host's disparaging description of a Georgetown University law student. "Due to Rush Limbaugh's continued inflammatory comments — along with the valuable feedback we have received from our clients and team members — Quicken Loans has suspended all advertising on The Rush Limbaugh radio program," a Quicken Loans spokeswoman said Friday in an email.
The move is effective immediately, the Quicken Loans spokeswoman said.
The advertising cancellation happened after Limbaugh on his Wednesday show called law school student Sandra Fluke a "slut" and "prostitute" for supporting the Obama administration's rule requiring health insurers to include birth control coverage even for religious institutions.
Fluke told a House Democratic committee that it costs a female student $3,000 to have protected sex over a three-year stint in law school without insurance. Georgetown is a Catholic institution that does not cover birth control for religious reasons.
Limbaugh responded on his Wednesday show.
"What does it say about the college co-ed (Sandra) Fluke, who goes before a congressional committee and essentially says she must be paid to have sex?" Limbaugh said. "What does that make her? It makes her a slut, right? It makes her a prostitute."
Democrats and liberal groups subsequently called for the advertising boycott.
Sleep Train Mattress Centers announced earlier on Friday on its Twitter account that it pulled its ads. "We don't condone negative comments directed toward any group," the company said.
Mattress company Sleep Number reportedly followed suit.
