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Title: Ford, GM Lead Industry To Best-Ever Showing In Vehicle Reliability -- J.D. Power Study
Source: DETROIT FREE PRESS
URL Source: http://www.freep.com/article/201202 ... lity-study-Ford-GM?odyssey=tab
Published: Feb 15, 2012
Author: By Brent Snavely
Post Date: 2012-02-15 14:43:53 by Brian S
Keywords: None
Views: 259

Four out of the top 10 brands in J.D. Power’s reliability study are from Ford or General Motors and their performance contributed to the industry’s best overall score in the history of a study that dates back to 1990.

“The fact that almost every brand improved…at a time when the industry was really hurting is impressive and frankly surprising,” David Sargent, vice president of global automotive for J.D. Power and Associates said in an interview.

Cadillac finished with the third best score in the study, behind Lexus and Porsche respectively. Lincoln and Ford ranked sixth and seventh while Buick ranked eighth.

The study measures the number problems per 100 for cars and trucks purchased in 2009. It is designed to measure long-term vehicle dependability.

Overall vehicle dependability averaged 132 problems per 100 vehicles — an improvement of 13% from the 2011, and the lowest problem rate since the inception of the study in 1990.

Sargent said the industry's improvement is surprising, especially because of what the industry was facing in 2009. That year, during height of the recession, auto sales sank to their lowest level since 1970. That put pressure on the entire automotive industry, especially General Motors and Chrysler, which went through Chapter 11 bankruptcies and received government loans.

Those difficulties may help to explain Chrysler’s performance in the study, Sargent said.

Ram, Jeep, Dodge and Chrysler were ranked the lowest in the survey with Chrysler finishing last, even though they all scored better than they did in last year’s study.

“They improved at a slightly faster than average rate,” Sargent said of Chryslers’ brands. “But there is no getting away from the fact that they are the four lowest ranking brands.”

Chrysler, which emerged from bankruptcy in June 2009 with Fiat as its new controlling partner, is making rapid progress in a different J.D. Power study that measures initial quality, Sargent said.

“The vehicles that they are bringing out now are significantly better than the vehicles they were building a few years ago,” Sargent said.

Doug Betts, Chrysler’s vice president of quality, noted that results for all Chrysler brands improved 10% while the industry results improved 13% for the 2009 model year cars, and said Chrysler has made more improvements since then.

“These results are based on cars sold three years ago,” Betts said in a statement. “Since that time, we have made significant changes to our product lineup and everything else about our company’s structure and the way it develops cars.”

Meanwhile, all three of Toyota’s brands — Toyota, Lexus and Scion — ranked in the top 10 of this year’s reliability study.

Also, eight Toyota, Lexus and Scion nameplates either finished first or tied for first in their respective segments, up from seven nameplates in last year’s study.

“This is something Toyota has demonstrated over many years — it’s pretty impressive,” Sargent said. “What’s a little new this year is Scion, which improved significantly.”

Scion’s score improved from 166 problems per 100 in 2011 to 111 this year and finished fifth overall. Also, two Scion nameplates — the XD subcompact and the Scion xB compact crossover — received the highest rank in their class.

“This is the first time we saw Scion anywhere near number five,” Sargent said.

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