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United States News Title: Shopping around for surgery AMERICANS spent $2.6 trillion on health care in 2010, a staggering 18% of GDP. Yet few of them have the faintest idea what any treatment costs or how it compares with any other treatment. Prices vary wildly and seemingly without reason (see chart). Insurance terms require a dictionary. For most Americans, buying a procedure is akin to choosing a house blindfolded, signing a mortgage in Aramaic, then discovering the price later. Slowly, however, this is changing. The past decade has seen a shift in how people pay for medicine. Americans health spending is growing at a slower pace. This is partly because of the downturn, but not entirely. The rate of growth fell every year between 2002 and 2009, note David Knott and Rodney Zemmel of McKinsey & Company, a consultancy. There are many reasons for thisfor example, many costly drugs have lost their patents. But spending habits also seem to be changing. Most American workers receive health insurance through their employers. They typically shoulder the costs without realising it. The more a company spends on health insurance, the less is left over to pay wages. Now employers are trying to give staff an incentive to think hard about costs. Under consumer-driven health plans, workers must cough up part of the price of any treatment before their insurance coverage kicks in. Most have an untaxed account to spend on health; they think twice before depleting it. In 2006 only 10% of workers had to pay at least $1,000 before their insurer picked up the rest of the bill. By 2010 that share had more than tripled. General Electric (GE) shifted its salaried employees into consumer-driven plans in 2010. It urged them to shop around for bargains, but they found this nearly impossible due to a lack of information. People started saying: If you want me to be an active consumer, I need to know prices, explains Virginia Proestakes, the head of GEs benefits programme. When employees asked doctors for prices, the doctors were baffled. They had no clue how much different insurers paid for the same procedure, or what share a patient would pay. A recent study by the Government Accountability Office (GAO), a public watchdog, reported similar problems. Barack Obamas health reform requires hospitals to list standard prices each year, and more than 30 states have either proposed or passed laws to promote price transparency, according to the GAO. None of these measures has come close to solving the problem. Few provide enough data to allow people to shop around. So private firms are having a go. GE, for example, hired Thomson Reuters, an information firm, to show employees the cost of different services. Thomson Reuters analyses prices from prior purchasesby workers at GE and other firmsto show the cost of a given procedure at different hospitals and clinics. Another company, Castlight Health of California, has made transparency its sole mission. Working with big firms, Castlight assembles data from past transactions so that employees can shop for doctors online and read reviews posted by patients. Castlight wants to do for health what Travelocity did for air travel, explains Giovanni Colella, the founder. Mr Colellas co-founder is now the chief technology officer for Mr Obamas health department. These plans face several obstacles. Health care is more complicated than flying. A traveller knows she wants to get from A to B, and that more or less any airline will get her there in one piece. So it is easy to rank air tickets by price. By contrast, someone with a heart problem may be unsure whether to pop pills, operate, change his diet or do nothing. Informed medical decisions require a tonne of information. To make matters worse, health insurers are reluctant to share data about costs, says Bobbi Coluni, who leads Thomson Reuterss consumer-health unit. If an insurer has a contract to pay one hospital $7,000 for a caesarean and a contract to pay another hospital $10,000 for the same service, and this information leaks, the first hospital will lobby for a higher price. GEs contracts with insurers stipulate that GE owns the data from workers past health purchases. But such agreements are rare. Despite this, greater transparency seems inevitable. Smart insurers are hawking their own tools. Cigna uses Thomson Reuterss technology to support its cost of care estimator. Aetna, another insurer, offers a sophisticated web tool that patients use more than 67,000 times a month. Meg McCabe of Aetna hopes that consumers will soon be able to use their smartphones to enter symptoms, find doctors, compare prices and schedule an appointment. Such experiments will serve insurers well. If Mr Obamas health law stands, millions will soon shop for insurance on new exchanges. The easier the plan is to understand, the more people may pick it. A fully transparent market is years away. But a bit of sunlight is creeping in.
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Americans are the greatest shoppers on the earth. Yet, government prohibits us from shopping for some of the most important needs in our lives like heath care as well as education services for our children. In the early 1960s, America spent 6% of GDP in health care. So did Singapore. America and Singapore both reformed their health care systems in very different ways. America created two single payer systems -- one for old people (Medicare) and one for poor people (Medicaid). Singapore created a nation of health care shoppers who have health savings accounts and who must make their own healthcare decisions. Today, America spends 18% of GDP on healthcare and Singapore spends less than 4%. Singapore has better outcomes as measured by life expectancy and infant morality. The 20th century model of big government making decisions for average people has failed in healthcare, education, and just about everything else. It's long past time that America stops listening to the self-serving 20th century reactionaries and undertake true government reform that will put the country on the right path to a successful future.
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