Edelman is one of the world’s most respected public relations firm. Every year they do a big global survey in order to report on that most elusive of subjects — trust. For this year’s edition they asked 1,000 members of the general public in each of 25 countries to respond to their online survey, but also at least 200 members of the “informed public” in each country — richer, older, college-educated and eager consumers of news and public policy. So, who do they trust, what do they want and what does that mean for you and me? Well, Edelman — the clean-up crew of the corporate world — wouldn’t quite put it this way but I will: they want, in large part, what the global Occupy movement wants.
Let me just say that if your first response to that last sentence was, “But no one knows what Occupy wants!” then you should probably spend your three minutes of attention elsewhere. However, if from the hodgepodge of Occupy Wall Street messages you can discern the broad outlines of a platform pushing for more corporate responsibility, more just socioeconomic opportunities and outcomes and a political process that’s more responsive to citizens than to moneyed corporate interests, then you might be interested to know that these ideas seem to be in the ascendant around the world, and even among the richer, older, more “informed public”.
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