FoMoCo’s vehicles are generating some nice demand – so much so that the Dearborn automaker said yesterday that it will increase first-quarter production for the U.S. market by 13 percent, to some 555,000 vehicles. To get that done, Ford may be adding some additional shifts at its plants. Ford officials told dealers attending the National Automobile Dealers Association convention in Detroit that the Dearborn automaker is turning up its assembly lines to get more popular vehicles on showroom floors.
“You should expect continued increases as the year goes on,” Ken Czubay, Ford’s vice president for U.S. marketing, sales and services, said. “We are running flat out right now.”
There is currently a single-digit day supply for the 2011 Ford Explorer, which is built in Chicago.
Ford’s retail demand was up 27 percent in January.
