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Business Title: CBS Refuses to Air NFL Players Ad (NFL Lockout) Are you kidding, CBS? The network has rejected the “Let Us Play” ad (left) from the National Football League Players Association (NFLPA) that was to air Feb. 5 on the CBS College Sports Network during the NFLPA college all-stars game. CBS executives said they “didn’t want to get involved” in the labor negotiations between the players and the NFL owners, according to AdAge.com. Not get involved? Come on. CBS is big-dollars involved already. CBS, Fox, NBC and ESPN, as well as DIRECTV, have agreed to pay the NFL in 2011 even if owners carry through on their threat to lock out players, disrupting or even canceling the season. The NFLPA has filed suit against the league, saying the TV deals provide the owners with guaranteed payment even if no games are played, effectively financing the lockout by providing “lockout insurance.” The networks pay the NFL $4 billion a year to televise the league’s games. The NFL owners opted out of the collective bargaining agreement with the NFLPA two years before it was due to expire, saying it isn’t working for them. But they refuse to provide audited financial information to explain what is wrong in a business that generated $9 billion in 2009 during the worst economic crisis since the Great Depression. The owners are demanding that the players give back $1 billion, although not one team has lost money. They also want players to pay for team travel and the cost of running practice facilities. The NFLPA will continue to run the “Let Us Play” ad on its YouTube channel and other social media applications and it may launch an ad in response to CBS’ decision tomorrow—which is Media Day at the Super Bowl in Dallas. NFL Lockout Could Cost $160 Million, 115,000 Jobs If the National Football League owners lock out the players next season, not only will millions of fans not have games to watch on Sunday afternoon, but more than 115,000 jobs could be lost, according to a new study. The 32 NFL teams employ on average 3,739 people each, including players, concession workers and office staff. If the lockout lasts a long time, layoffs are likely and many of those jobs would not come back, said Jesse David, senior vice president of the economic consulting firm Edgeworth Economics, who conducted a study of the impact of a lockout for the NFL Players Association (NFLPA). Check out a summary of the study here. Not only are the players affected, but the jobs of more than 25,000 concession workers at stadiums across the country are threatened by the lockout. (See video above.) In a telephone press conference this morning, David and NFLPA official George Atallah said each NFL home game generates on average $20 million for the team and the community. A lockout could cost each of the 32 NFL cities. as much as $160 million, they said. “A lockout would have an impact beyond the players,” Atallah said. We want to raise public consciousness of the effect [on communities] if the owners lock out the players. The NFLPA has joined with the other workers in the stadiums and the rest of the union movement to fight management’s greed. Last month, the NFLPA announced that its members will fully affiliate with all AFL-CIO state federations and the central labor councils where their NFL teams are based. The owners terminated the collective bargaining agreement two years ago because, they say, it isn’t working for them. But they refuse to provide audited financial information to explain what is wrong in a business that generated $9 billion in 2009 during the worst economic crisis since the Great Depression. The owners are demanding that the players give back $1 billion, although not one team has lost money. They also want players to pay for team travel and the cost of running practice facilities. On top of that, the owners have threatened to make the players pay for their own health care in case of a lockout. As it is, management provides only five years of health care coverage after players retire. Players’ NFL careers average only 3.4 years and many retire with a range of serious health problems. Not many people would argue that facing a 325-pound lineman running at full speed over and over could be dangerous to your health.
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