Valerie Geller, an industry insider and author of Beyond Powerful Radio, confirmed the trend. I have talked with several reps who report that they're having conversations with their clients, who are asking not to be associated with specifically polarizing controversial hosts, particularly if those hosts are mean-spirited. While most products and services offered on these shows have strong competitors, and enjoy purchasing the exposure that many of these shows and hosts can offer, they do not wish to be tarred with the brush of anger, or endure customer anger, or, worse, product boycotts.